00:02 - Alright good morning everyone and welcome to the

00:05 - Pennsylvania historical association's annual conference

00:08 - my name is Jamie nor pal and I'm happy to be your chair during today's panel.

00:13 - This panel is all about public history and bringing to the forefront digital media

00:19 - trying to get get more academics and more historians

00:22 - into sharing stories for a general audience

00:25 - so we can engage especially a younger audience as well

00:28 - and thank you to everyone who came to this

00:32 - discussion I'm seeing some friends in the audience and professors some students.

00:37 - So really appreciate you taking the time to come

00:38 - out and as you know this is going to be Ricky sorted

00:40 - and then later available to watch and next week

00:44 - so how are we going to do this is

00:46 - we're going to have Emma come up first I'm going to read her bio and introduce her

00:50 - she's going to read a really fascinating paper on the humanities and then adami and I

00:55 - are going to do a classic hometown history podcast

00:58 - that we started doing about four years ago home

01:00 - but it'll be shortened or normal podcasts are anywhere

01:03 - between thirty to forty minutes sometimes shorter.

01:06 - Because we want to just give you a sampling of what we're talking about today

01:10 - then Jim mcclure will come up our third hometown history partner that is more behind

01:14 - the scenes he'll share the power of mentors hip

01:17 - I'll come up and talk about the

01:19 - methodology and how we produce our podcast

01:21 - and then dami will share her magic of marketing and social media and how she's been

01:26 - able to grow our audience so we're going to start with Emma fredericks so here is her

01:31 - background Emma fredericks is a development

01:34 - and production professional specializing in historical

01:37 - and factual storytelling across television and Audi yo.

01:41 - She has built her career around building the pat

01:44 - bringing the past to life

01:45 - through compelling narrative driven content

01:49 - a two thousand and seventeen graduate of like I'm in college with a degree in history

01:53 - and that has contributed to the acclaimed series of the history channel and Annie

01:57 - including history this week cold case files sports history this week

02:02 - and I survived.

02:03 - She has also developed original programming for

02:06 - companies such as international literary properties

02:09 - and exploring subjects ranging from the green river killer

02:13 - to the socio economic forces that have shaped American life

02:17 - her recent TV credits include mysteries on earth with tranny

02:21 - Danny trejo

02:22 - and the upcoming history channel

02:24 - docu series war two with

02:27 - Tom Hanks.

02:29 - Spanning both development and production Emma's

02:32 - work takes projects from concept to final delivery

02:35 - emphasizing historical accuracy

02:38 - emotional resonance

02:39 - and accessibility for broad audiences beyond

02:42 - production she partners with colleges and universities

02:45 - to lead workshops for humanity students

02:48 - for transforming research an historical study and a powerful

02:51 - factual storytelling

02:53 - across mediums

02:55 - from broadcasts ball cross

02:56 - to television let's give her a round of applause and welcome her on stage.

03:01 - Hey.

03:05 - Hey.

03:06 - So.

03:09 - Every nation's history is like a film reel

03:11 - packed with drama conflict and lessons but without

03:14 - skilled storytellers those real sit in the dark

03:17 - unseen and misunderstood

03:19 - I remember the very moment sitting in my modern

03:21 - america class my freshman year of college

03:23 - watching the pbs documentary freedom summer and it

03:26 - changed me how I though the world and the path I chose.

03:30 - I declared my major less than a month after and later in my career as a producer it

03:34 - was the very first story I chose to tell on the podcast history this week.

03:38 - There have been more times than I can count that

03:40 - I've used my sources for my classes in my work today.

03:43 - I've even gotten to interview a few

03:45 - history isn't just names and dates it's spoken or written stories carried across

03:49 - generations that have shaped america's cultural memory.

03:53 - Historical content creators writers producers and documentary filmmakers play a vital

03:57 - role in shaping the public's understanding of the past thank you.

04:02 - In a world where distinguishing fact from fiction is harder than ever

04:06 - humanities train storytellers are essential.

04:09 - Anyone can go online and make a post or a tick tock

04:12 - but it takes a storyteller with the practical

04:14 - skills to be able to make history impactful

04:17 - to contextualize

04:18 - humanize and critically examine our history in

04:20 - a way that is accessible to mod in audiences.

04:23 - The study of the humanities weaves together the disciplines of history philosophy

04:27 - literature cultural and social studies

04:30 - when students enter into humanities programs their worlds and neatly expand

04:34 - and while this is happening they're also actively

04:36 - being given the tools to interpret the past

04:39 - to understand it on a human level

04:41 - and to tell those stories with death depth

04:42 - ethical awareness and a contextualized place in the viewer or listeners understanding

04:47 - in this paper I will argue that the building blocks of storytelling are found within

04:50 - the humanities and that they provide an ideal foundation for training the next

04:54 - generation of producers and writers.

04:57 - To help illustrate my point let's think about documentaries such as shoah

05:01 - the world at war or eyes on the prize

05:03 - they present historical facts but they also contextualize those facts

05:07 - humanize the individuals involved and challenge

05:09 - audiences to think critically about the world

05:12 - similarly podcasts like slow burn or revisionist history demonstrate how his history

05:17 - can be both entertaining and deeply informative

05:19 - when creators understand narrative structure

05:23 - ethical.

05:24 - Last much

05:25 - sorry ethical responsibility and historical nuance printed works that had a similar

05:30 - effect the diary of Anne frank offers an intimate personal perspective of the

05:33 - holocaust that transcends dates and statistics

05:36 - Harriet beecher stowe's uncle Tom's cabin played a pivotal role in shaping

05:40 - anti-slavery sentiment in the nineteenth century in George orwell's nineteen eighty

05:44 - four continues to influence discussions on surveillance and totalitarianism.

05:49 - Influential letters

05:50 - and essays have also left indelible Mark on history such as Thomas paine's common

05:54 - sense which galvanized support for American independence guy Galileo's letter to the

05:58 - grand duchess Christina which defended scientific inquiry and reshapes the

06:02 - relationship between science and society

06:04 - as well as Abigail Adams loved letters advocating for women's rights which remain

06:08 - vital documents of early feminist thought.

06:11 - Beyond that feature films have also had a

06:13 - hand in shaping our understanding of history

06:15 - the American epic patent

06:17 - has etched a larger than life portrait of the world

06:19 - war two general into the nation's consciousness

06:22 - and all quiet on the western front influences generation's

06:25 - understanding of world war one with every remake.

06:28 - Humanities train storytellers are equipped to dissect

06:30 - these narratives and reconstruct them thoughtfully

06:33 - balancing engagement with integrity

06:35 - whether in print audio or film.

06:38 - Today anyone with a platform

06:40 - can be considered a reliable source but as humanities

06:42 - scholars we know it takes more than being published

06:45 - or posted to make something a solid source of information.

06:49 - One of the most important skill set that is needed in producing historical or factual

06:53 - content is the ability to determine which narratives and sources to scrutinize

06:57 - in which to trust.

06:59 - The humanities train students to do exactly that

07:01 - and become detectives through their research

07:04 - there is a constant cycle of evaluating primary and secondary sources assessing bias

07:10 - and recognizing historical context within the work.

07:13 - These are imperative skills for any storyteller but especially for historical

07:17 - educational or documentary content.

07:20 - As I am constantly reminding my colleagues sources matter

07:24 - the intentions are the y of the author matter

07:27 - bias can be veiled and deceptive

07:29 - for example

07:30 - imagine you come across an article about how agent orange is a helpful full

07:34 - effective

07:35 - and safe herbicide

07:37 - and then you find out it's written by the scientists at dao

07:39 - or you read a study about how menthol cigarettes are actually very refreshing

07:44 - and then you find it's funded by the gentleman at lucky strike

07:47 - a student of the humanities will be taught that you always need to find a second

07:50 - source or at the very least one that has no

07:52 - stake in the game with nothing to win or lose

07:55 - humanities train storytellers are also taught to analyze rhetoric

07:58 - how language shapes the way people understand ideas

08:01 - and to think critically about the assumptions behind every phrase

08:05 - consider how every word of the u s constitution was carefully negotiated

08:09 - or how Winston Churchill's wartime speeches used

08:12 - repetition and defiance to bowl oyster resilience

08:15 - or how Frederick douglass piercing question what to the slave is the fourth of July

08:19 - exposed the ocean between American ideals and American realities

08:24 - through works just like the students learn to empathize

08:26 - with the people whose lives and choices they study

08:29 - to see events from multiple perspectives rather than a single narrative.

08:33 - They also develop the narrative craft necessary to turn facts into compelling stories

08:38 - that both resonate with modern audiences and remain accessible.

08:42 - It's this combination of analysis

08:44 - empathy and storytelling that allows a content creator to not just report history

08:48 - but to make it responsible and meaningful.

08:51 - Pause for a moment and think.

08:53 - What's the last story or your show that changed how you thought about history.

08:57 - Would you see the event the same way if you never tuned in.

09:01 - Would you feel the same way about the players involved.

09:04 - That's the power of storytellers and why bias

09:06 - perspective and ethical awareness matter so deeply.

09:10 - The who behind the piece matters

09:12 - if a producer is writing an episode

09:14 - have a show that tells the story of an indigenous population from the colonial era

09:18 - and they want to include accounts from real people from the past students of history

09:22 - will recognize the inherent bias that comes from

09:24 - the accounts authored by the colonizers themselves

09:27 - or if an article is written about the revolutionary war from the perspective of a

09:31 - British officer that is going to be a wildly different store ori than that of a

09:35 - colonial American living in Boston.

09:38 - A large part of the humanities is focused on empathizing or emphasizing

09:43 - the importance of understanding human experiences

09:46 - understanding that historical figures are not just characters in a book

09:49 - or symbols of a larger movement but they're just people

09:52 - doing the best or worst

09:54 - with the situations and circumstances they find themselves with them.

09:58 - Unlike us here and now they have no idea what comes next in their story

10:01 - they live forever in that moment without the benefit of hindsight.

10:05 - Every society throughout history has had their struggles

10:08 - their triumphs and sometimes their morals challenged

10:10 - recognizing bias is just the first step and humanities training

10:14 - also teaches us

10:16 - to empathize

10:17 - emphasize or I'm sorry

10:19 - the thighs

10:20 - with historical figures and the people behind the stories we tell

10:22 - it's our job as storytellers to have empathy when facing these aspects of our past

10:27 - our task is to tell these stories in a way that is not only factually accurate

10:31 - but also emotionally resonant and socially responsible while cultivating

10:35 - understandings for diverse perspectives.

10:38 - Through the coursework of one humanity scholar ethical awareness in terms of how

10:41 - history is presented becomes second nature when

10:43 - learning and writing about a different time

10:46 - place

10:47 - or culture of people.

10:49 - In my line of work we deal with a lot of sensitive topics things like murder

10:54 - war

10:54 - genocide colonization racial violence political injustices and unsolved cases not

11:00 - things bedtime stories are made of.

11:02 - A humanities trained producer is more likely to approach such topics with the

11:06 - appropriate care and thoughtfulness because we consider and understand the impact

11:10 - ideas can have on culture we've seen and heard the stories through books articles

11:15 - radio addresses and movies that have shaken societies to their core

11:19 - whether it's reading

11:20 - a letter from a Birmingham jail fear and

11:22 - loathing in las Vegas where the Pentagon papers

11:25 - listening to a fireside chat or war of the worlds

11:28 - watching Mississippi burn earning or schindler's list.

11:31 - We understand the responsibility that comes with having a platform

11:35 - we recognize that how history is presented and

11:38 - how facts are contextualized truly matters.

11:41 - Shaping the public's understanding of the past

11:44 - the humanities create a space where context

11:47 - ethics and responsibility are not just taught

11:49 - they are practiced honed and respected

11:52 - shaping storytellers who instinctively know how to present the past with care

11:56 - insight and impact.

11:58 - Consider this case like the creation of the library of congress scholars collected

12:03 - and examined the texts with care critically analyzing their sources

12:07 - they considered the ethical presentation of ideas

12:09 - and demonstrated a commitment to providing a wide

12:12 - all encompassing range of perspectives and knowledge which I might phrase in today's

12:16 - world as a display of ethical and responsible sir storytelling

12:19 - but the thing that brought it all together was the organization of knowledge

12:23 - cataloguing.

12:25 - The framework of writing that made the library a lasting

12:28 - and trusted source of wisdom because without that structure

12:31 - the work would not have endured the test of time.

12:33 - Significant historical content isn't just about the information

12:37 - it's not just about the names and dates listed in chronological order on a timeline

12:41 - it's about engaging an audience

12:43 - making them think

12:45 - ques chin and showing them how the sharing of ideas

12:47 - of our collective history can influence and shape society.

12:51 - In the study of humanities whether it's cultural

12:54 - or social studies philosophy literature or culture

12:57 - students are constantly learning and being challenged to craft compelling narratives

13:00 - that go beyond a simple chronology of events.

13:03 - They learn to tie together thematic connect oceans between the past and present.

13:09 - Weeding individuals personal stories with

13:11 - broader social historical and societal forces

13:15 - we connect those dots we bring those ideas together and we strive to enhance the

13:19 - audience's emotional and intellectual engagement

13:21 - with the material and without that piece

13:24 - these stories our stories would never endure.

13:27 - As history itself becomes a battleground of contested narratives and viral viewership

13:32 - often values quantity over quality

13:34 - the need for thoughtful well-informed content

13:36 - creators and producers is more urgent now than ever.

13:39 - Today we also face a I generated histories deep fake videos and social media

13:43 - algorithms that amplify misinformation.

13:46 - Humanities training a

13:47 - ips aspiring

13:48 - historical content creators and producers with critical

13:51 - analytical skills to counter these modern challenges.

13:54 - When I was a history major in college this path was not clearly outlined for me I

13:58 - thought I only had two roads available for me to

14:00 - follow one of being a history teacher or professor

14:03 - and the other working at a museum

14:06 - but I am here to present another option.

14:08 - One that leads directly into the world of producing

14:11 - thoughtful and factual content for the public.

14:14 - For students of the humanities this path is not just another career option

14:18 - it's an opportunity to turn rigorous study empathy

14:20 - and ethical awareness into stories that inform

14:23 - challenge and resonate with society leaving a

14:25 - lasting impact on how we understand the past.

14:29 - The next generation of historical storytellers can do more than just record the past

14:32 - they can challenge assumptions

14:34 - onto the experiences of those who came before and

14:36 - ensure that the stories we pass on our truthful

14:40 - and thoughtful.

14:41 - Without storytellers the film reels of history stay in the dark but

14:45 - when we tune in and when we share our stories they come alive

14:48 - shaping the path forward and ensuring that they are here to stay

14:52 - thank you.

14:53 - Three.

15:21 - Thank you Emma.

15:24 - And

15:25 - we are going to incorporate part of her comments

15:28 - into our discussion as well as at the end

15:31 - so neck since the three of us up here Jim dami and I are kind of blending our

15:36 - presentations I thought I would share all of our bio's now

15:39 - and then go through the three of ours

15:41 - let's start of course

15:43 - while you're all here

15:44 - James mcclure down again at the yorktown sharing his wisdom with us

15:49 - he is the retired editor of the York daily record York Sunday news

15:53 - he holds a master's in American studies for penn state Harrisburg

15:57 - and is the author or coauthor

16:00 - of ten books on York county history

16:02 - in two thousand and twenty five five he was inducted into the Pennsylvania news media

16:06 - association hall of fame in two thousand and twenty four

16:09 - he is a partner with us

16:12 - me and dami and our YouTube and streaming services are streaming.

16:17 - A podcast hometown history.

16:21 - Now we share the lovely

16:22 - Dominic she.

16:24 - So Dominic Murray Miller is the third circuit court of

16:27 - appeals librarian for the middle district of Pennsylvania

16:31 - she's the founder of preserving the history of new bury town

16:34 - she runs the Louis

16:35 - area history lovers group and is a founding board member

16:39 - of the new bury town special events committee

16:42 - she serves as librarian and vs chair of the Harrisburg chak chapter and sta arm

16:48 - dominant she is also a living historian with the eighty seventh regiment

16:52 - Pennsylvania volunteer infantry

16:54 - company c

16:55 - where she portrays a second corporal

16:58 - she is the author of two cookbooks and a local ha history book and still makes time

17:02 - to sends my son cards every holidays in addition to everything that she does.

17:07 - Halloween

17:08 - card is.

17:09 - On the way

17:10 - and then I'm Jamie north how I used to be a history teacher for ten years

17:14 - I got my undergraduate from York college in

17:17 - history in secondary ed

17:18 - I then went to penn state and got a the master's and doctorate in American studies

17:23 - now I work full time as a nonprofit in downtown York working in public safety

17:27 - as well as an adjunct professor with my friend keep me only at York college we both

17:32 - teach a history course over there

17:33 - and then in my

17:35 - free time I am

17:36 - a wife a mother and then we have this podcast that we like to run.

17:39 - So

17:40 - With no f further ado let's give you a kind of a sampling

17:44 - of hometown history and what this looks like

17:47 - so we

17:48 - did pay someone to brand us as hometown history and then we do have

17:53 - some logos that go along with it that around at your tables for various stickers

17:57 - but today's presentation is called stories click shares and comments

18:01 - go growing audiences using digital media and public history.

18:05 - So with all of our episodes and because Jamie used to be a history teacher we always

18:09 - have an agenda Sarah Jennifer today is that Jamie and I are going to do our

18:13 - traditional hometown history episode showcasing the

18:16 - golden venture which I'm sure all of you are aware of

18:19 - and then Jim is up next and he's going to

18:21 - share a power point about York's memory boom.

18:24 - Mentor ship and building a cohort then Jamie is going to talk about methodology and

18:29 - behind the scenes construction of our podcast

18:32 - and then I'm going to discuss marketing and building

18:34 - an online presence because I am chronically online.

18:39 - So let's get into the story of the golden venture

18:42 - so it was February of nineteen ninety three

18:44 - and this was a freight ship that also smuggled two hundred and eighty six people out

18:49 - of China those were people who wish to escape the

18:51 - harsh treatments as well as other grounds for asylum

18:54 - however their misfortune in China was just beginning

18:59 - there were these people called snake heads

19:01 - and snake heads were human smugglers from China that charged these individuals between

19:05 - thirty thousand and eighty thousand dollars per piece to smuggle them

19:10 - unfortunately the ship is going to run aground

19:13 - on June sixth off the coast of new York.

19:18 - Okay so this point is very important American immigration law at the time stated that

19:23 - any refugee had to plant at least one foot

19:27 - on American soil

19:28 - to be considered for asylum so fearing an expulsion back to China

19:33 - they jumped into the water hoping to touch the soil that symbolized a beacon

19:37 - for the emigrants

19:38 - ten ended up drowning.

19:40 - Out of the two hundred and seventy captured by the immigration service

19:43 - six escaped

19:45 - one hundred and fifty four were sent to York

19:47 - prison where they would await a fair trial

19:49 - or so they thought.

19:52 - When they arrived to why op your county prison

19:56 - some of them were chained to beds upon arrival

19:59 - they did not have representation and they awaited

20:02 - hearings with lawyers that were inexperienced

20:05 - in immigration law

20:07 - and had untested translators

20:09 - and you're probably wondering what the charge was

20:12 - there was no charge

20:14 - and that as a part of our thesis for today that this was a human rights violation.

20:20 - Jeff lubbock was the president of the bar at the time and a partner and barley snyder

20:24 - law firm and he believed that the label illegal aliens didn't capture the human

20:29 - rights violations that many were facing in China

20:33 - low back initiated a bar association effort to represent the golden venture refugees

20:37 - without charge and ironically at the request of the justice department.

20:43 - The

20:43 - local back said access to justice is what really drove this legal effort

20:48 - and today you guys know that immigration is it hot

20:50 - button issue today with the trump administration

20:54 - and they increased the deportation of people that lacked

20:57 - legal status which you guys now

20:59 - and according to the u s immigration and customs enforcement website

21:02 - it says detect action is non punitive.

21:07 - The official government website reports that once in ice custody they determine if

21:12 - the detainee is a public safety threat or a flight risk if so they are imprisoned

21:17 - otherwise they released with conditions

21:20 - like paying a bond

21:21 - and today the average length of time that a person

21:24 - without legal status is detained by ice Vera freeze but last year the average was

21:28 - forty seven days in custody and that's according to the American immigration council

21:33 - and this is exactly what happened to the Chinese immigrants that were forced into

21:38 - York county prison back in the nineteen nineties

21:41 - some awaited

21:42 - up to four

21:43 - years in prison

21:45 - with no

21:46 - charges

21:48 - and

21:49 - one hundred and fifty four like we said out of the almost three hundred and golden

21:52 - venture passengers were moved to this prison

21:55 - and when ice at the time it was I an ass

21:59 - they asked the bar

22:00 - if they would represent them

22:02 - pro

22:03 - bono.

22:05 - Well bach and his team thought that the request was legitimate at the time so they

22:09 - agreed to help the prisoners but unfortunately the volunteers lacked expertise in

22:13 - immigration law which was obviously super important for this case

22:17 - they arrange trainings to up their professional development

22:20 - and dozens ended up signing up to help the effort

22:22 - lubbock said that we had no idea that this was

22:25 - going to turn into a six figure investment.

22:29 - So when we interviewed

22:31 - Jeff

22:31 - he was kind enough to invite us to our house

22:33 - and he continued in this interview with us

22:35 - he said when we discovered that we had been invited into this process

22:40 - to provide the trappings of due process for the detainees

22:43 - and that the whole thing was a sham

22:45 - we got organized

22:47 - so they initiated a task force cause I mean again

22:49 - like average citizens right the organizes a task force

22:52 - they advocated for their clients for years all pro bono

22:56 - they even sued the justice department which is a pretty bold.

23:02 - Yeah they wrote a letter to the attorney general to

23:04 - publicize the injustice of all these closed doors hearing

23:07 - as well.

23:08 - Eventually two south American countries offered asylum to two men and ten women and

23:13 - by nineteen ninety five for one parole

23:16 - until their asylum hearings

23:18 - it wasn't until nineteen ninety six when the next

23:20 - person was granted immigrant status and released

23:23 - a few months later two more were granted parole.

23:27 - We have to give a shout out to the York daily record

23:30 - one of the fantastic news outlets that we have

23:32 - here in the county they kept a timeline of it

23:35 - I'm doctor Peter Levy and he gave his presentation last night on the race riots also

23:39 - reference wider are and their timelines

23:41 - of course

23:42 - there are some gaps that they could have included but

23:44 - shot out to

23:46 - the media in this case that allows us to study history

23:49 - they said that fifty immigrant immigrants gave up hope that year

23:52 - they retrace their steps back to China

23:55 - and some of them

23:56 - were then reportedly held in bondage

23:59 - again

24:00 - when they went back to China

24:01 - some of them were beaten

24:03 - and conscripted into forced labor.

24:05 - Families back in China mind you had no idea what happened to them this is the

24:09 - nineteen nineties I dunno about you guys but I didn't get my first cell phone until

24:12 - the two thousand so it wasn't like you could just call home

24:16 - and one ran reported that his mother even set up

24:18 - a shrine in his honour because she thought he had died.

24:23 - To fight the boredom the detainees created origami while they were in prison and that

24:27 - is the Chinese art of paper folding at first they used newsprint or toilet paper

24:32 - whatever they could scavenge to make their art and then supporters and strangers to

24:37 - all of these prisoners ended up just donating

24:39 - magazines and other materials that they could use

24:42 - once they found out that they were making these beautiful works of art

24:45 - and the lubbock family keeps a collection of those art pieces and they're actually

24:48 - all over the country there's a lot of people

24:51 - here in York county and all over the country that have been able to buy or acquire

24:55 - these pieces of art and they have them displayed in their home spear wondering what

24:58 - to get me for Christmas I would love one of

25:00 - these I don't know if I can afford that yeah.

25:04 - I'm so one of these pieces ended up on the president's desk

25:08 - it was a nineteen ninety seven and how it happened was bill goodling he was the York

25:13 - county republican congressman at the time

25:15 - and he wanted these detainees released on parole

25:19 - so under the guise of education goodling met with then president Clinton

25:24 - he gave them a bald eagle and if you know anything about president Clinton he

25:28 - collected bald eagles so kind of fit in with his niche

25:31 - and then he told him the story of the golden venture.

25:36 - So

25:36 - Four years prior when Clinton was a newly elected president he enforce stricter

25:41 - immigration laws and he couldn't afford to go light on immigration policies fearing

25:46 - that weak laws may signal to foreign governments to send over more people to america

25:51 - Clinton collected bald eagles and to Clinton

25:53 - the paper really huh one ized the detainees

25:57 - he reportedly was touched by the story and he ended

25:59 - up experiencing a change of heart because of it

26:02 - he issued an executive order to parole the remaining thirty nine and York county

26:06 - prison and nineteen ninety seven.

26:10 - So that's the end of our of our story here the

26:12 - golden venture not quite sure if it's a happy ending

26:15 - allotment of them released but a lot of them

26:18 - spent four years in prison and a lot of them were sent back to China

26:22 - so we kind of have two main takeaways

26:24 - things that we want you to leave with

26:26 - one is that this is an example of injustice

26:29 - that was only righted

26:31 - because average citizens felt the need to act

26:36 - second is that the golden venture provided a

26:38 - catalyst for immigration detention standards

26:41 - that are still in place today so this case is studied around the country.

26:47 - So now that was just a quick little like what dami and I do

26:51 - and

26:52 - normally we'd have to share a mic so sorry it was a little like disjointed

26:56 - we normally do

26:57 - but now I'm going to pass it off to Jim and Jim's going to tell you a little bit more

27:01 - about mentors hip and and really how he started this.

27:10 - The download.

27:13 - Creepy here and

27:15 - I'm going to talk about

27:16 - the greater your county

27:19 - history community and

27:20 - hometown history is

27:21 - part of a

27:22 - winning start with the

27:23 - you know there's a wall street journal

27:26 - reporter came through your retired.

27:29 - Junior came through town

27:30 - it's been through through

27:31 - days and towns

27:33 - spent two or three chapters of his book

27:35 - American ramble on your county

27:37 - and

27:38 - he

27:39 - Says

27:39 - some interesting

27:40 - things about what you saw going on

27:42 - you said that York is in

27:44 - the midst of

27:44 - an read the this because I think it's really important

27:47 - York is in the midst of a memory boom now

27:49 - in the shaken off as long amnesia digging

27:52 - chronicling and remembering and depicting

27:54 - and translating to do art murals every imaginable aspect of it's past

27:58 - good and bad

27:59 - comfortable and uncomfortable this is not

28:02 - quite a bit of nostalgia for some golden time

28:05 - quite the opposite

28:06 - is active and aggressive confronting of the past both

28:09 - the paved over scores but also the young hair welded

28:13 - heroes

28:14 - and Bergen giants

28:15 - some national version of this I thought

28:17 - would be good for the national psyche

28:20 - so that that was his conclusion course we liked that.

28:24 - You know like I'm saying I

28:25 - talked to Sam dormer with your lunch and

28:27 - talked to

28:28 - the mayor York

28:29 - Michael

28:30 - break

28:30 - so.

28:33 - Okay

28:34 - yeah I'm going to go over this way you can catch up.

28:37 - You know in nineteen ninety nine or before nineteen ninety nine and hit just a

28:40 - handful of historians in your county

28:43 - kind of filtered local history enterprise

28:45 - then in the new millennium some things happened that changed that

28:49 - one was that

28:50 - there a growing professionalism in York county history center new York county history

28:53 - center where many of us were last night as a really

28:56 - key part of what goes on in the history community in your county

28:59 - and then digital

29:00 - platforms.

29:02 - Provided public historians.

29:04 - Really an opportunity to publish irrespective

29:08 - of whatever pushback we got from legacy gatekeepers

29:12 - so anybody could be a publisher and

29:15 - so whatever resistance

29:16 - anybody in the historical community found

29:18 - the headroom

29:19 - publishing platforms

29:21 - penn state the third

29:22 - factories penn state Harrisburg's

29:24 - produced a bunch of

29:25 - dead American studies grads.

29:28 - Starting

29:29 - their work

29:30 - and they started building throughout the community

29:31 - I would mentioned also with the

29:33 - doctor

29:34 - lebih here that

29:35 - several of those have your college undergraduate degrees

29:38 - and

29:39 - so that was important because

29:40 - you kind of had a built in

29:42 - cohort

29:43 - that were coming into the community about the same time

29:46 - and.

29:48 - Oh and with the the history community.

29:51 - Became kind of open source because of

29:53 - Facebook and because of the training

29:56 - that

29:57 - or the education that we received in grad school

29:59 - we did things according to you know

30:02 - we use the filter over the lens of

30:04 - every story for example every piece should have a race class gender ethnicity

30:08 - aspect to it that was absent before.

30:12 - These Amsterdam folks

30:13 - really came into the community in part because

30:15 - of the gatekeepers they kept that from happening

30:18 - and then about nineteen ten.

30:20 - Or twenty two

30:21 - twenty ten black history started

30:23 - probing their

30:24 - their

30:25 - community's history

30:26 - sham dorm who were here at lunch had been a leader in that respect

30:30 - so

30:31 - Been

30:31 - done before that and they can picked up on that and added a lot of their own

30:35 - so

30:36 - The black history that was done was done based mainly in the first decade of the

30:40 - of the

30:41 - new millennium.

30:43 - So the am is tad I want to

30:45 - talk about the ems did

30:46 - impact and

30:47 - as many as ten.

30:50 - Penn state Harrisburg grads have formed kind of a

30:52 - cohort a kind of a loose knit cohort and they brought

30:56 - in an intentionality is that talked about

30:58 - in terms of

30:59 - race class ethnicity.

31:01 - Their work came through the York county history center

31:04 - it became through all those publications that history center came through books that

31:07 - were published after the year two thousand.

31:10 - A York daily record sponsored blog site

31:13 - called York blog.

31:15 - Those bloggers many of which were

31:18 - amps to

31:18 - three or three to six were amstel grants

31:21 - produced ten

31:22 - thousand local stories

31:24 - if you go on there today there's ten thousand local stories.

31:29 - You know on the.

31:31 - You know

31:32 - that on that you can see that in one searchable form and so on they're used

31:35 - quite often I know

31:37 - that hit the history center archives use them a lot.

31:40 - This shows the

31:42 - are getting together

31:43 - again it's

31:43 - kind of a loose knit cohort we don't have regular meetings that just we.

31:47 - We we

31:48 - we.

31:50 - The abroad

31:51 - in Japan.

31:53 - Advances in there he's kind of a

31:55 - ringer he's a lehigh guy but he likes dogs like to talk to brunner

31:59 - brunner and

32:01 - you know and and so there we were gathering and

32:03 - I didn't I guess I gathered us and

32:05 - I forgot to tell some folks that dr bronner's in town I I heard about it and

32:10 - but anyway so hometown history how we come about.

32:14 - You know how did we come about in this environment

32:17 - is really good environment to do local history.

32:21 - Well you know.

32:22 - I I the three of us got together

32:25 - I knew Jamie and work together with her on some projects for a couple of years

32:29 - and then we

32:30 - came of

32:31 - aware of dami.

32:32 - Because she was doing Facebook group a really powerful Facebook group in the

32:36 - northern part of your county

32:37 - and I I know so there we have two credential historians here

32:41 - and

32:42 - they were obviously consequential women.

32:45 - Consequential historians

32:47 - you know they they were in there were willing to do.

32:51 - Just

32:52 - really tough stories you know about our community

32:55 - we didn't want to get together to do

32:57 - you know

32:57 - softer stories I mean we do some of those

33:00 - but we really

33:01 - were very interested in doing

33:03 - challenging stories we did them because they were

33:05 - challenging and we do them today because they're challenging

33:08 - both of them were new bury town residents so you had to have these two potential great

33:12 - you know I

33:13 - qualified.

33:16 - Historians living in

33:17 - within a mile of each other so that's just a wonderful little.

33:21 - Sense of place aspect of things

33:23 - we get to experiment with little risk

33:25 - all we needed was a back porch and a cell phone

33:28 - and then we could support each other with a

33:30 - buy on the local history projects that

33:33 - you know that particularly Jamie and Don Amy do

33:36 - you know we could use our platforms the hometown history platform to promote those

33:40 - and other social media platforms as well

33:43 - so from that back porch which I don't think

33:44 - we I think we only did one on the back porch

33:47 - we we

33:48 - were now doing

33:49 - this prestigious conference here and the tenth anniversary

33:52 - of the York town next week and the strand coming up

33:55 - in your county

33:56 - history storytelling

33:57 - we'll talk about in a second.

34:00 - So.

34:02 - I'm gonna keep moving here

34:03 - this

34:04 - this is

34:05 - kind of the goals of hometown history

34:07 - and I'll point out to introduce

34:08 - it is to introduce the next generations to York county residents and is adorned

34:13 - present a history of all people in a way that has weight

34:16 - and his winsome

34:17 - and to test refine and practice a conversational way of storytelling

34:21 - about history

34:22 - and you can think of it as akin to a campfire setting

34:25 - we try to help your counties make sense of our county and region

34:29 - this is this gives an idea

34:30 - I think is

34:31 - really interesting here

34:32 - we were taught we had to.

34:35 - There episode six Bridges

34:38 - so we renamed the Bridges we named them

34:41 - and we named we found a

34:42 - like something that would typify

34:44 - like gone with the wind as a bridge

34:46 - that blew down

34:47 - steely span was interesting

34:49 - because.

34:51 - One of us knew

34:52 - steely span one of us new

34:54 - steel ice beyond which was the predecessor of silly span

34:57 - a British.

34:58 - Folk rock group

34:59 - but it's so took some

35:01 - convincing to

35:02 - do for the other two to understand that

35:04 - that steely span

35:06 - was

35:07 - significant people would get that gag

35:09 - and Sonja

35:10 - you can see what what

35:11 - kind of fun their

35:12 - sense of.

35:14 - Adventure.

35:15 - I think it was Jane

35:17 - suggested we put

35:18 - online on Facebook

35:19 - send us your pictures

35:21 - of the bridge

35:21 - because it's the most photographed region

35:24 - and

35:24 - landmark in the area and someone sent us a picture of their tattoo

35:28 - and so that we of course made a big deal that putting the presentation

35:32 - and they came and

35:34 - it came to our presentation oceans in-person presentation

35:36 - and she proudly showed off her tattoo

35:39 - and so

35:40 - it came full circle all worked really well.

35:44 - The idea of

35:46 - a met mentors hip and memberships I think.

35:49 - Mentorships work best if they are viewed as two way in other words I

35:53 - I I get a lot out of you know understanding

35:57 - a generation I I have to write to as well

36:00 - or write for as well

36:01 - I do a lot of writing and I need to be able to connect with all

36:04 - all

36:05 - groups and all ages and

36:07 - so you need to view it what can can

36:09 - learn

36:10 - and I can learn

36:11 - from it's not just a one way thing in other words.

36:14 - It helps set

36:15 - that mentors also

36:16 - try to seek gainer status out of

36:19 - their relationships

36:20 - I've kind of had my time and

36:22 - you know I

36:23 - had a friend an a colleague

36:25 - that Peter knows

36:26 - Randy Parker

36:27 - he said our job is

36:29 - as editors

36:30 - is really to help our people

36:31 - our do the best work of their lives

36:34 - and that's that's I think that's a really a

36:36 - thought that

36:37 - that is

36:38 - really very helpful

36:39 - and I think

36:40 - you know we are aware of the inklings like cs Lewis and gr talk in

36:45 - and so on.

36:46 - I heard a scholar recently talk about them

36:49 - and about how the inklings got together and stayed together

36:53 - and he said they they are simply involved in each other's work

36:57 - in informal and formal way

36:59 - so we read each other's work we.

37:02 - Complete transparency there we work together

37:04 - we learn from each other

37:06 - and

37:07 - and then there's a I want to paraphrase

37:09 - the philosopher farmer window Barry

37:12 - who talks about memberships a lot

37:14 - and I think memberships can be the same as mentor ships

37:18 - really

37:18 - they work best with shared commitments operating

37:21 - in a well honed sense of place.

37:24 - Where one sense of place a sense of place

37:26 - that new bury town connection you have a sense of place

37:29 - to

37:30 - Folks living in new bury town vault because they want to

37:33 - you know

37:34 - it means that are really grounded in your county and every year we we have discussion

37:40 - it will hometown history be our top volunteer priority and

37:44 - we go sorry we agreed so far we've agreed that is it

37:47 - that

37:48 - let's hope that that continues

37:50 - now I'm running.

37:52 - Short on time here so I want to.

37:54 - I want to go over

37:55 - some things at home town history is involved with

37:58 - some tons of other partners sometimes as two of us to three of us but

38:02 - you know the hometown history is all around this

38:04 - one here is a site

38:06 - called witness a York dot com

38:08 - and

38:08 - you can see kind of the mission statement there to sites of consciences type

38:12 - type of play

38:14 - and

38:15 - you know you can you can read the

38:17 - description there but

38:18 - what isn't up there we say

38:19 - by calling attention to our historically critical places and diverse people

38:24 - past and present

38:25 - we hope to inspire reflection to

38:27 - dialogue

38:28 - in action

38:29 - in it the site

38:30 - is really popular and is more popular than I thought it would be

38:34 - his witness a York dot com if you want to check it out.

38:37 - No.

38:38 - We have a writer's roundtable

38:40 - that meets

38:41 - quarterly

38:42 - and

38:43 - Lancaster county person came over and spoke at at the writers roundtable

38:47 - one time

38:48 - when evening and.

38:55 - One second please here.

38:57 - And she said boy I wish we had something like this over in Lancaster county and

39:03 - you know this one of the things about that.

39:06 - You know so here we have

39:07 - the picture here a kindergarten

39:09 - teacher

39:10 - who's actually teaching the raj roundtable

39:12 - about how to teach history

39:14 - which was great

39:15 - in the bottom picture we have

39:17 - doctor lavey came in Levy came in

39:19 - and did it we did a table read and they did a table

39:21 - reading on a play that was written on Daisy Mars

39:23 - so you see we have those

39:24 - but it's a networking operator none

39:26 - for but for folks to get together the liquidity history community get together.

39:31 - The next one is

39:32 - right

39:33 - this is called visionary storytellers

39:35 - and.

39:39 - That hap that's happening later this year

39:42 - and we have three partners the daily record the hometown history

39:46 - and the history center

39:48 - and you can see some of the things that we go with

39:50 - we kind of go with we tried

39:52 - all these seams have

39:54 - consequence to them but we also try to mix it up

39:56 - so we

39:57 - if we're going

39:58 - do.

39:59 - You know

40:00 - champs were going to do foes

40:02 - we were playing for the idea of next year doing wonderful in the wicked

40:06 - so you can handle all kinds of history with that type of framework

40:09 - so there's a sense of fun there

40:10 - and we always feel the room every time we have

40:12 - this we feel the room so this is the history

40:14 - community and your county coming together

40:16 - common annual meeting although it's not

40:18 - if we if we build that way no one would come

40:20 - so

40:21 - Is it is an evening of storytelling.

40:24 - Wrapping up here.

40:26 - The Facebook groups

40:27 - Facebook is really a tie that binds all this is really an important map Tommy

40:32 - is going to talk a little bit more about this

40:34 - I just want it but people will say

40:37 - well Facebook's old fashioned your buddies on tik tok are

40:40 - in your county the currency of discourses Facebook

40:43 - you know especially in

40:45 - immunities

40:46 - and so.

40:47 - We we use heavily anytime time hometown history does anything

40:50 - we we cross shared on the retro York

40:53 - and you can see some of the demographics there and fixing York

40:57 - so we are about eighty thousand members and those two

40:59 - groups are wide jar groups are moderate those groups

41:01 - and so

41:02 - we have a chance to leverage every piece of content we do two

41:05 - in to eighty thousand members then we go beyond that

41:08 - and share to

41:10 - fifteen other groups every single episode

41:12 - so we

41:13 - that's that's really important

41:14 - notice and fixing York

41:16 - the demographic of that.

41:18 - I

41:18 - Know it's his seventy it's it's.

41:22 - It's something like us as seventy some percent is below

41:26 - twenty four years of age for your years of age as a Facebook metric

41:30 - and so

41:31 - you know I think that that's really important

41:33 - so you can get young people

41:35 - with history

41:35 - via Facebook at least in this community the

41:39 - big thing is

41:40 - you really got to

41:41 - have a Facebook page.

41:44 - Okay so

41:45 - kind of wrapping up here

41:47 - what communities

41:48 - or small groups of historians can do

41:50 - any community do that you can work towards

41:53 - to the institutional support and we get that through your college

41:56 - and penn state

41:58 - York the professors

41:59 - York daily record your history center

42:01 - but if you don't get that you can do it any

42:03 - way through Facebook or through social media

42:05 - you can still publish through social media anybody can do that

42:08 - and so

42:09 - you want to

42:10 - so

42:10 - You know that is a point we need to keep in

42:12 - mind.

42:14 - Be intentional about including those under fifty foreign teams into history programs.

42:19 - You can see that

42:20 - in some of these

42:21 - in

42:21 - Particular case.

42:23 - I

42:24 - Put on Facebook on retro York

42:26 - I put

42:27 - my

42:28 - Groupings of

42:29 - those under fifty four who are involved in the

42:31 - history and community I did about for those

42:33 - and so there's a way to leverage that

42:36 - and

42:36 - build a sense of excitement like that.

42:39 - So in.

42:40 - The last slide here

42:42 - this is

42:42 - Neil king Jr

42:44 - another thing he wrote about in his book and

42:46 - I'll just read this because I think it's really important

42:49 - a Shepherd walking back to my little rented room that night

42:52 - along the yawning can doors creak

42:54 - not because of any chill but from a sense that ghosts were scampering about town

42:59 - I think dr Levy talked about those ghosts last night if you were there

43:03 - and.

43:04 - A couple of months earlier after I'd published an essay about that field

43:08 - where Frederick douglass

43:10 - and his famous

43:11 - brawl

43:12 - that was an eastern shore

43:14 - the owner of Maryland

43:16 - the owner of the land nail no trespassing signs to all the fence posts along the road

43:21 - to keep away the curious here in new York the officer was happening

43:24 - fences were coming down

43:26 - in the memories freed thank you.

43:29 - Three.

43:40 - Huh.

43:47 - Alright

43:48 - so now if we get Pete back the curtain

43:50 - and talk about if you want to start your own podcast

43:53 - or get more on social media what have we done

43:56 - the

43:57 - first is we

43:59 - start with an idea

44:00 - Jin says usually here's three or four different

44:03 - things that I think are going to be really good topics

44:06 - and darmian I met them

44:08 - and say yes we want to do that are not.

44:10 - The Bridges example that Jim gave I hated

44:13 - I said I don't want to do a story on prejudice I think it's dumb and no one will

44:17 - listen and both change Tommy said

44:21 - there's actually really a lot of interesting content here I think you'll enjoy it

44:24 - and as one of my

44:25 - fav that presentations

44:26 - so sometimes it takes a little bit of faith and believing in your team

44:30 - and

44:31 - then after we decide and I and we map out our ideas pretty much

44:34 - the whole year like we know what we're doing now until December

44:38 - but come January when we do our long usually we meet for an hour or two

44:43 - we'll plan out what we're focusing on

44:45 - because I work with type a people that like to plan

44:48 - and know what we're doing and I am one of them as well.

44:52 - So then I start building what we call a pacing guide

44:55 - so we use Google docs

44:56 - and what's nice about Google docs is that it's live

44:59 - so when I make edits Jim can see it right away

45:03 - and now he makes that at I can see it right away and it's nice

45:06 - now one of the challenges about using alive and PR platforms

45:11 - like Google slides

45:13 - is the changes I made this morning

45:15 - did not show up at the gym slides got deleted

45:17 - and I had to go back and find a previous version

45:20 - and reboot it

45:21 - and then move things around

45:22 - so there are some benefits of having just your power point

45:26 - on a USB drive

45:28 - but the downside is that I could have used any computer

45:31 - got logged onto Google from any the location

45:33 - shared it with anybody and it's very accessible

45:36 - but there are some downsides

45:38 - so with this pacing guide it really

45:40 - lays out the research so Jim and dami you know dami has her masters and and

45:46 - written

45:46 - library science and she's an archivist by trade

45:49 - so she is able to dig out some cool resources and of course the gym

45:52 - it is

45:54 - if you've ever got an email from him here's like here are ten things that you can do

45:57 - to research what you're focusing on

46:00 - and so I I read all that

46:02 - and then I do some primary research like I

46:04 - might go to the archives or newspapers dot com

46:08 - or I love interviewing people and usually

46:11 - Jim has a column still with whitey jar and thankfully he usually picks hometown

46:15 - history topics to write about and

46:18 - so then I can go through it and mimic his story arc depending on how much time I have

46:23 - to sometimes it's almost

46:24 - exactly like his articles and then sometimes we decide

46:27 - to mix it up.

46:30 - Then when I start writings this is what

46:32 - darmian I read so we start drafting a story

46:34 - and we started out just with darmian I with some notes on a piece of paper chilling

46:39 - in front of the camera talking and it was nice because

46:42 - it was conversational and it was easy and it flowed

46:46 - it was not nice because I had to memorize all the facts beforehand and every time

46:50 - Tommy and I choose a different topic we have to become many experts on that topic

46:54 - and it becomes quite stressful

46:56 - so it's nice about our our pacing guide is that it has all the information right there

47:02 - the downside is Damion I then sometimes feel like we have to read it

47:06 - because we want to make sure that we're correct

47:08 - so when you choose to do your podcasts or your videos I think there's a blend of

47:13 - feeling like you have space to breathe and have conversations

47:17 - but still having concrete enough notes down

47:20 - that you can follow some type of intentionality

47:23 - it also allows Jim to edit us before we go on

47:26 - because he we have found mistakes and so he has gone through and corrected us

47:32 - and if we didn't write it down beforehand we

47:34 - wouldn't be able to tap into his expertise and his

47:37 - me and I being on the same page

47:38 - and you know sometimes she's had a storm that I wanted to share that or vice versa

47:43 - it's kind of neatly placed now with our individual roles.

47:48 - One thing that you guys already know this but.

47:51 - When you write stories for

47:53 - academics it's different for when you write it for general audiences

47:58 - and

47:59 - Stephen king wrote a book called on writing and it's still one of my favorite books

48:03 - it's kind of like a pseudo autobiography.

48:05 - He says when I write my stories need three things description

48:09 - plot and dialogue.

48:11 - Description helps steer readers picture what's happening

48:14 - cause that is and

48:15 - anybody grew up not liking history

48:18 - it's probably because you didn't have

48:20 - the imagination

48:21 - of being able to picture a rate

48:23 - I notice sometimes my students in my classroom starts glazing over and

48:27 - that's I'll take response ability for that

48:29 - but also it's because they're not picturing what I'm

48:31 - sharing with them and they have that mind's eye going

48:35 - to descriptions allow people to follow along

48:38 - plot has to keep moving

48:40 - because have you ever gotten a book that like

48:42 - eighteen hundreds that is just like description description the snow know that okay I

48:45 - get it like I can picture what's happening but move the story along

48:48 - and then finally dialogue conversation so he quoted Jeff lubbock

48:52 - and even dami and I go back and forth with one another so we have dialogue as well

48:57 - and here it kind of shows you how Silas changed here's

49:00 - our first two episodes that we filmed on a porch

49:03 - and then outside the vfw

49:04 - outside the vfw if you're going to film in person make sure

49:07 - that people know where to walk not in front of your camera

49:10 - and same with cars driving by

49:12 - audio if you are going to

49:14 - live stream it if there's WiFi

49:17 - and if it'll be spotty right people will be able to see it

49:21 - we've mess we have messed up so many times we

49:24 - didn't understand how to change it from landscape to portrait mode on phones and it

49:28 - showed up backwards don't live and

49:30 - yeah so we've made a lot of mistakes over the years

49:33 - but at no point did someone say you know you should really quit

49:36 - right the community is thankfully very understanding.

49:40 - We also sometimes use what's called god he can.

49:43 - He can

49:44 - is you to pay for it's a script description of one hundred and fifty dollars

49:48 - but what it allows you to do his record directly from your computer which makes it

49:51 - really easy for dami and I when we don't want

49:54 - to host an audience about sixty percent of our

49:57 - hometown history podcasts are now on person

49:59 - which is cool because it adds to the nightlife in York it's an educational experience

50:04 - we have it at restaurants or bars so people can come out and

50:07 - pay you know local

50:09 - you know patronage to their favorite place but sometimes man it's just like damn you

50:13 - come over to my house and let's record a video

50:15 - in twenty minutes and she's so much easier

50:17 - so he cam allows us to superimpose

50:21 - images on top of what we are sharing

50:24 - and by the way I'm not getting paid royalties for a cam so if there any other

50:28 - platform filled free to use them

50:30 - but like on the left that's inside a person's house when the oldest

50:34 - houses and York county and the Peter wolf house

50:36 - and then the one on the right that's inside

50:38 - a mausoleum at prospect hill cemetery

50:41 - so it allows us to go around and be versatile.

50:45 - Just some key components and we almost always have an agenda

50:49 - takeaways

50:50 - primary sources

50:52 - we like visuals

50:53 - we like visuals in order to help people picture

50:57 - and the pacing guy like I said is pretty clear and then

51:00 - what's interesting is that.

51:02 - When it comes to online audiences we are competing for attention

51:07 - the attention economy is so short

51:09 - so some of our videos are designed for teachers and teachers use these

51:12 - and

51:13 - thirty to forty minutes is a long video

51:16 - but if you're going to

51:17 - pull people out in person

51:18 - you can't say all right here's our ten minute segment have

51:21 - a great night right so you have to make it worth their time

51:23 - but I think next year we're gonna make some changes and make them show order

51:26 - I mean we're talking five ten minute videos instead of once a month twice a month

51:30 - and even that I mean we found the average watch

51:32 - time on a lot of our videos are three three minutes

51:36 - three minutes and if you don't capture their attention they're moving

51:39 - on

51:40 - And so

51:42 - that extra the short pieces when we would take

51:44 - our stories and make a shorter version then

51:46 - or sometimes do it and add on story

51:48 - but the extra pieces we have been able to interview people over the years

51:52 - and

51:53 - like Pete mealy

51:54 - interview for the Mifflin house

51:56 - and we also had a named nat man named Bob Bob who

51:58 - witness I'll be Jay when he came through Dallas town

52:01 - as one hundred years old and passed right after this video so it was pretty

52:05 - powerful that we were at it

52:06 - cat capture this oral history online for people to see it's documented

52:10 - and then

52:12 - Jim referenced

52:13 - and Neil and.

52:16 - King Neil king

52:17 - and so this was a pretty big audience at your college

52:20 - that hosted us and he shared his book and we filmed that as well.

52:24 - Like I already talked about our slide decks

52:26 - and then after I write

52:28 - so after

52:30 - I write it

52:31 - I'm Jim and amin go through and they edit it

52:33 - and they spruce it up and they change things and give us some feedback

52:37 - and.

52:38 - Then I kind of yeah what

52:39 - a lot of those things.

52:42 - Here's a picture outside the michelin house with Peyton.

52:47 - So as I close here

52:48 - some tips

52:49 - is don't donate for protect perfection unless you're.

52:53 - I

52:53 - Like Emma who is a professional and creating good

52:56 - quality content for the history channel on Tom Hanks

52:59 - the rest of us are just trying to tell stories

53:02 - and.

53:03 - People really enjoy the banter

53:05 - dummy he and I were polite with one another today but sometimes he really riffed on

53:09 - one another because we're friends outside of this

53:11 - and it seems like people like that it feels more like just friends telling a story

53:15 - and then finally we you know have fun and we have really good team

53:19 - and so when I saw I'm

53:20 - expecting and when I was really sick my first trimester

53:24 - I said I can't I cannot do this

53:26 - and

53:26 - Jim and dami both stepped up and they and they ran the episode and

53:30 - Jim has

53:31 - done really helpful with the content moving forward for our presentation next week

53:35 - here at the yorktown which I hope to see you all again there

53:37 - but really it's about a team so now speaking of

53:39 - team and pass it on to dominate it come on up next.

53:52 - Yup people are dumb.

53:54 - Sit down button.

53:56 - Yeah.

54:00 - Well thank you for hanging out and

54:03 - watching little me talk after all of our very important historians so I'm dami Miller

54:08 - one part of hometown history and today I'm going

54:10 - to walk you through some key marketing strategies

54:13 - that we're using and really any small brand or content creator can apply these

54:19 - principles and grow their presence and deepen their engagement we're going to talk

54:23 - about platform diversification we're going to talk about content reuse audience

54:29 - engagement and we're going to talk about brand consistency.

54:33 - So our first thing that we really do is we diversify across multiple plat forms

54:39 - so you can't rely on just one platform if anyone

54:42 - knows me they know that I am chronically online

54:46 - it's a pet peeve of my family they're always like put your phone down

54:50 - but there's always something I can be posting

54:52 - so we use Facebook we use Instagram and we use YouTube as our three mean platforms

54:59 - but there are so many more and there's always new platforms that you could utilize so

55:05 - we're talking about Linkedln we're talking about next door

55:08 - x which used to be Twitter

55:10 - blue sky am threads which is

55:12 - mixed in with Instagram

55:14 - so we're constantly cross posting all of our content

55:18 - but Facebook really is king and it's funny because I'm thirty one years old

55:23 - and I also run my church's youth group on Sunday nights

55:26 - and it's a group of fourteen to eighteen year olds

55:29 - and none of them have Facebook accounts

55:31 - they think I'm just this crazy old lady why are you

55:34 - always on social media social media is not a thing anymore

55:37 - they have these things called fins does it's like

55:39 - this fake Instagram account where they just post funny

55:42 - pictures and it's not real

55:44 - but we've had really great success with Facebook

55:48 - our average audience is you know

55:50 - maybe middle aged I would say

55:53 - but we have a lot of retired people that watch our content

55:57 - and they're using Facebook so I utilize Facebook groups my new bury town

56:02 - preserving history of new bury town Facebook group

56:04 - has over nine thousand members there's only fourteen thousand people in new bury.

56:09 - So I'm

56:10 - hitting a big audience with that

56:12 - so we have a Facebook page for hometown history

56:15 - but anything we post to that page is then cross posted to instance Graham

56:20 - and then I immediately go in and cross post that to next door app

56:23 - which is sort of the new

56:25 - community watch group it's sort of like Facebook but you're not really sharing

56:29 - pictures of your grandkids you're

56:31 - kind of saying like hey I straw saw a stray cat walk by is does this belong to anyone

56:36 - but we've had really good success with the older crowd or next door

56:40 - so anytime we have a live stream on Facebook we have Jim

56:44 - in the behind the scenes and he's on there posting to all of the Facebook groups

56:49 - and then I take that afterwards and I posted to the

56:52 - other platforms so it's really important to diversify

56:55 - because the algorithms are always changing

56:58 - the audiences are always shifting

57:00 - and not reach can literally drop overnight

57:04 - so that's why it's very important to diversify.

57:07 - Across all of these different platforms.

57:10 - We've also had really good success

57:12 - with free podcast platforms so we are obviously

57:16 - more of a blog we do live stream videos

57:19 - but we've found that with different apps you can extract that audio for free

57:24 - and make it an audio file and make it into a podcast

57:28 - and there are different apps out there Spotify

57:30 - for creators for instance which allows you

57:33 - to post to multiple podcast platforms for free

57:37 - so some of those are.

57:40 - Amazon music

57:41 - apple music

57:42 - Spotify

57:44 - Google music and you can go across all of these platforms all you have to do is post

57:48 - once to an app you put in the title of your podcast you upload your file

57:53 - and you put in the description of your episode

57:55 - and all of a sudden thousands of people can listen to your podcast for free

57:59 - so where constantly checking the metrics for those

58:01 - because we think that each platform is a doorway

58:05 - for our content to be shared and the more doorways

58:08 - that you have the more ways people can find you

58:11 - so there are people that listen to podcasts and audiobooks when they're driving

58:15 - so that's a great way for them to be able to engage with hometown history

58:19 - because they're driving they can't watch a video

58:21 - then there's other people that would prefer to

58:23 - watch it on YouTube or catch it on Facebook live

58:26 - so it's very important to have all of these different

58:29 - platforms and to stay consistent when you're posting.

58:33 - Another thing

58:34 - is consistency doesn't mean constantly creating new content

58:38 - we create

58:39 - about one episode a month there are some

58:42 - are some months when we're doing more content

58:45 - someones when we're doing less

58:47 - but you can re share your content it's not a bad thing to keep re sharing things we

58:52 - have about four years worth of content

58:55 - over one hundred videos on YouTube

58:57 - I'm not going to waste my time

59:00 - and and film all of this work and then let it sit on YouTube and never re share it

59:05 - I'm constantly reassuring our episodes from season one

59:08 - and there the rough cuts were on back porches

59:11 - the audio is horrible we don't have scripts

59:13 - but I think it's really nice to show people where it started

59:17 - and where it can go from there

59:19 - so when you re share your podcast episodes

59:22 - or your video episodes or your photographs or

59:27 - different things on Facebook you're always going to have

59:29 - that opportunity to bring in new listeners and to remind

59:33 - loyal fans

59:34 - of episodes that they liked

59:36 - I dunno about you guys but over four years I can't remember every single prison

59:40 - tation I've given and every single topic that I've talked about

59:44 - so there's even times when I'm looking back through our archive of content that I'm

59:48 - like oh hey I totally forgot that we covered all of those Bridges

59:51 - and I'm going to re-share and hopefully someone else is going to be excited

59:55 - that we reshared that content

59:57 - 780 so reuse those old photos especially the ones that perform armed well

01:00 - 06.820 go back and see what pictures or videos had the highest amount of likes or loves

01:00 - 10.570 check to see what had the most conversation in the comments

01:00 - 12.190 and bring that back

01:00 - 16.906 you can always re share things that performed well or were visually tied to your

01:00 - 22.000 brand so we have our very fancy logo that we had created professor finally for us

01:00 - 26.260 we're reassuring that all the time just to remind people that we're hometown history

01:00 - 30.286 Jamie even went ahead and got us little stickers that we put on your tables so that's

01:00 - 32.950 something you can put on your water bottle put it on your binder

01:00 - 35.380 and it's just a reminder that we're around

01:00 - 38.380 social media moves fast and not everyone's going

01:00 - 41.170 to see the content the first time you posted

01:00 - 44.036 we did a very popular episode on the hex

01:00 - 47.380 murder I've probably shared that twenty times

01:00 - 49.450 over the last year that we've done it

01:00 - 52.532 and there are still people that say oh man I didn't know you

01:00 - 55.390 covered that topic or oh I'm seeing it for the first time

01:00 - 59.110 so really just think about the people that you're missing the first time

01:00 - 01.600 there are constantly people that say oh I did

01:01 - 04.600 Facebook count a year ago but I just got on because

01:01 - 08.116 you know I wanted to keep in touch with family that's across the country or people

01:01 - 10.660 said oh I didn't know about Instagram or TikTok

01:01 - 13.056 so they're getting accounts now and you miss

01:01 - 16.550 them that first time around re share that stuff.

01:01 - 22.194 So bring your audience into the conversation we

01:01 - 25.810 don't just post at our followers we talk with them

01:01 - 30.460 so we're constantly asking questions on Facebook we're running Poles

01:01 - 33.010 we're sharing comments from people that

01:01 - 34.720 commented on our things

01:01 - 37.540 and we're trying to feature that listener feedback ak

01:01 - 40.390 wow we're filming our live episodes the

01:01 - 44.260 is in the corner on his laptop actively checking the comments

01:01 - 48.250 and he's sharing them and answering questions in real time

01:01 - 51.976 and then usually at the end of our segments we have a question and answer where we'll

01:01 - 55.420 specifically say do you have a question you're watching us live

01:01 - 58.390 posted in the comments and will get back to you

01:01 - 02.860 and if we don't get it on the live stream we try and go back later

01:02 - 04.700 and answer those questions

01:02 - 10.150 afterwards and we know from reposting content that people will ask question even

01:02 - 11.890 a year or two later

01:02 - 16.366 in our YouTube comments we'll have people that see the episode for the first time and

01:02 - 18.563 ask us a question we can go back to our notes

01:02 - 20.650 and we can answer that question for them

01:02 - 22.679 just like Jim illustrated with the woman that

01:02 - 25.540 showed up with her really cool Pennsylvania tattoo

01:02 - 30.166 you want to get your audience involved you don't want to just speak at them you want

01:02 - 32.613 them to feel like they're a part of your episode

01:02 - 35.440 they want to feel like they can share their stories

01:02 - 38.470 everything that we're doing is very York county centric

01:02 - 41.282 so our audience is usually people from York county

01:02 - 43.780 they have a personal stake in what we're talking about

01:02 - 47.200 they lived through it they have memories or a family connection

01:02 - 50.390 and they want to be able to tell their story.

01:02 - 52.150 So we also

01:02 - 53.420 like I said

01:02 - 54.950 had a

01:02 - 58.600 professional logo made so Jamie actually knew someone

01:02 - 03.400 that did graphic design and said hey you know pay me not maybe full price

01:03 - 05.800 but I'll create this logo for you

01:03 - 10.790 and that has been wonderful for our brand because we stick that on everything

01:03 - 14.245 and then we have a picture of Jamie and I that Jamie

01:03 - 17.320 had gotten married and she had fake eyelashes put on

01:03 - 19.330 and she loved how they looked

01:03 - 23.956 and in this one episode I had my makeup done my hair straightened Jamie had her fake

01:03 - 26.050 eyelashes on and we looked pretty good and we said

01:03 - 30.760 that the picture we're going to use so here we are what four years later we're

01:03 - 33.040 yeah we're still using that same picture

01:03 - 36.443 but that's how people know us that's our profile picture

01:03 - 39.550 on Facebook we share that every time we have an episode

01:03 - 43.606 and we have a little banner that advertises the episode we try and put that little

01:03 - 47.230 picture in the corner just so people are like oh hey I recognize those ladies

01:03 - 48.740 so.

01:03 - 52.940 I finish up here I just want to say don't sweat the metrics.

01:03 - 56.297 Obviously numbers are very important and we're trying

01:03 - 59.140 to grow our brand but it's not the end I'll be all

01:03 - 03.430 if we lived and died by the metrics we would have stopped after like two episodes

01:04 - 06.593 but you know every year our audience grows and the

01:04 - 09.490 fact that there are people here even listening us to

01:04 - 13.510 listening to us today proves that we're doing something successful

01:04 - 14.770 and that we're growing

01:04 - 19.936 so you could be the most popular podcaster in the UK entire world and that could

01:04 - 24.340 change overnight based on an algorithm or a social media platform shutting down

01:04 - 28.420 so just make sure that you are being consistent with your values and your message

01:04 - 31.000 and don't be afraid to keep pushing forward

01:04 - 35.326 and don't let the numbers be the thing that kills your passion in your interest in

01:04 - 36.970 history because at the end of the day

01:04 - 40.540 we're doing this because we enjoy it and because it's something worthwhile

01:04 - 42.170 so thank you.

01:04 - 47.410 Three.

01:04 - 51.340 The questions do you have

01:04 - 52.520 we have.

01:04 - 53.170 Kilometers

01:04 - 54.310 three

01:04 - 58.150 wonderful panelists who I think did a fantastic job talking about

01:04 - 01.600 public history and making it accessible and creating

01:05 - 02.720 content

01:05 - 04.902 does anyone have a podcast that is already

01:05 - 08.180 successful that you'd be interested in sharing.

01:05 - 19.490 Periphery.

01:05 - 30.520 Ooh.

01:05 - 54.950 Oh.

01:05 - 01.540 I.

01:06 - 10.560 Why.

01:06 - 16.368 I think.

01:06 - 17.590 These

01:06 - 18.160 are good.

01:06 - 19.000 I'd be

01:06 - 21.080 very very fine.

01:06 - 23.930 Presented for.

01:06 - 25.850 It'll never be.

01:06 - 29.840 Under.

01:06 - 33.320 Law.

01:06 - 34.763 Little.

01:06 - 37.430 I don't.

01:06 - 39.260 Really what.

01:06 - 41.300 Make it a little bit.

01:06 - 43.640 So for any.

01:06 - 44.230 Everyone

01:06 - 45.410 familiar with animals and

01:06 - 47.826 I went to see it on Broadway wonderful.

01:06 - 49.787 Though.

01:06 - 51.010 In enjoy both married

01:06 - 51.910 when she met

01:06 - 53.150 for the first time.

01:06 - 57.260 The musical seems like she have a choice she met Alexander Hamilton.

01:06 - 00.010 Are married and have been all about

01:07 - 00.610 you

01:07 - 01.910 are.

01:07 - 04.214 So that is something that depends a

01:07 - 05.260 lot

01:07 - 05.790 for the

01:07 - 06.580 viewer

01:07 - 07.240 start

01:07 - 08.810 date right

01:07 - 09.327 but it doesn't

01:07 - 10.520 change

01:07 - 13.370 the outcome of historically what happened there.

01:07 - 17.350 Awaiting you

01:07 - 18.470 on.

01:07 - 19.240 Your

01:07 - 22.120 way back to drive autos is for

01:07 - 24.250 more factual things and

01:07 - 24.820 reading

01:07 - 25.210 they

01:07 - 26.330 are.

01:07 - 29.000 Upfront about what you're doing that.

01:07 - 31.030 We have all

01:07 - 31.990 heard about your

01:07 - 33.350 age but.

01:07 - 34.990 What will

01:07 - 36.265 me.

01:07 - 38.060 Or whatever.

01:07 - 41.210 It's just payment you can get out of touch though.

01:07 - 43.750 Women talking about

01:07 - 46.250 what they are doing on the show.

01:07 - 50.390 Me.

01:07 - 53.660 Remind work there's been a lot of.

01:07 - 56.440 What's happening

01:07 - 57.250 or whether

01:07 - 58.570 you or

01:07 - 00.400 yeah try to like

01:08 - 03.550 regular audiences there are so many meet you at

01:08 - 05.030 Jason.

01:08 - 08.840 Directly in your face like.

01:08 - 09.670 Twenty twenty

01:08 - 10.180 minutes.

01:08 - 11.870 Erupting.

01:08 - 12.610 Right

01:08 - 14.770 I wanted to do anything about that but

01:08 - 16.220 know.

01:08 - 18.530 A little bit purple

01:08 - 19.300 your audience

01:08 - 20.770 you wow.

01:08 - 24.880 It'd be like these

01:08 - 26.200 the origin of our nation

01:08 - 26.770 and

01:08 - 28.982 rooted in the popular vote protesting

01:08 - 31.210 and so that's kind of another way to go about it.

01:08 - 32.960 Jason.

01:08 - 35.000 Directly.

01:08 - 56.200 So Jim wanted us to be

01:08 - 58.280 tick tock people

01:08 - 03.400 and I'm attempting yeah I'm attempting to make us tick tock people

01:09 - 09.796 I wouldn't say that it's not successful I do think though that TikTok is definitely a

01:09 - 13.780 different audience than our Facebook or our next door audience

01:09 - 19.360 for instance my neighbor is a middle aged guy that owns a construction company Ernie

01:09 - 22.810 and he uses to talk more than I have ever used tick tock in my entire life

01:09 - 25.967 and before that I was like hey I think only

01:09 - 28.930 the kids are using TikTok but no it really has

01:09 - 30.800 a very diverse

01:09 - 33.214 audience there are people that are literally only

01:09 - 35.830 watching TikTok to watch house cleaning videos

01:09 - 40.960 there are girls that are watching TikTok so they can learn the coolest dance moves

01:09 - 44.900 and then you know there's people that are on merit called history talk.

01:09 - 47.260 So we're trying to break into the

01:09 - 52.300 tick tock sort of things more often so what we're doing as Jamie talked about how

01:09 - 58.246 you know usually our time of listening is about three minutes on YouTube so I'm

01:09 - 00.313 taking all of our cons that and I'm squishing

01:10 - 02.950 it down into like one minute or two minute clips

01:10 - 04.420 and sharing it

01:10 - 05.980 in sequence on faith

01:10 - 08.740 or on TikTok that way people can click through it

01:10 - 12.796 and if they want to watch all the videos then they get the full episode if not

01:10 - 15.781 they're just getting little facts here and there some

01:10 - 19.210 of our videos have hundreds of views some have like five

01:10 - 24.616 so it's always about just being willing to try new things and you know sometimes you

01:10 - 26.530 have to have someone like Jim that's like hey

01:10 - 29.195 TikTok is out there and it might not be something you

01:10 - 31.900 use but that doesn't mean other people aren't using it

01:10 - 34.276 can you comment on Facebook live and how much metrics

01:10 - 38.410 were getting nervous oh yeah Facebook live is crazy so

01:10 - 42.820 you go live on YouTube by think you have to have like a thousand subscribers

01:10 - 45.434 Facebook live you don't have to have any of that you

01:10 - 47.920 can have one friend on Facebook and you can go why

01:10 - 52.150 we're getting five thousand or more views on our Facebook lives

01:10 - 53.440 they're blowing up

01:10 - 57.346 and it's just been such a great tool for us because then Facebook allows you to

01:10 - 01.270 download those videos and you can archive them on things like YouTube

01:11 - 06.010 so it allows you to cross post they also live on Facebook basically forever

01:11 - 10.000 and now I know Facebook just changed their rules and I think your

01:11 - 11.350 live videos the week

01:11 - 11.590 or

01:11 - 15.910 Thirty days so you do have to like physically archive them either on a

01:11 - 18.790 flash drive or on YouTube if you want them to live forever

01:11 - 20.000 but we have found.

01:11 - 22.946 Success with Facebook live and

01:11 - 25.016 just going live knowing that

01:11 - 29.402 our audience expects us once a month maybe on like a Wednesday or Thursday at six

01:11 - 31.526 o'clock or seven o'clock to be live

01:11 - 35.732 you know that has really helped as far as being consistent with it and having that

01:11 - 37.706 audience that knows that they can tune in

01:11 - 39.927 either while it's happening or they know it's

01:11 - 41.876 going to be there for them to watch leader

01:11 - 43.796 is luckier than you do

01:11 - 45.566 you have to try new stuff but.

01:11 - 48.756 You know Facebook is working and.

01:11 - 51.986 You can spread out too much or you won't do the best job you can

01:11 - 53.316 on the.

01:11 - 53.846 Open

01:11 - 54.296 the

01:11 - 55.316 surprise anybody

01:11 - 58.378 else but the retro York group which is a history

01:11 - 00.866 group fifty percent or below pet it four years

01:12 - 01.346 age

01:12 - 02.756 and age in your county were

01:12 - 04.676 expatriates as well

01:12 - 05.066 that's

01:12 - 06.336 always surprised me

01:12 - 09.056 but somehow that group connects with

01:12 - 09.566 the

01:12 - 11.456 adults all over the pitch for at least half

01:12 - 12.506 so

01:12 - 13.746 You know.

01:12 - 15.416 Maybe in a college town

01:12 - 15.776 would

01:12 - 18.006 it maybe there'd be a different.

01:12 - 21.206 Source for discourse and social media put in

01:12 - 22.136 your county

01:12 - 23.606 which has a college but it's not a

01:12 - 25.506 college town per se.

01:12 - 27.756 You know Facebook still rules.

01:12 - 32.466 It is twelve o'clock please enjoy your lunch and thank you for joining us.

01:12 - 38.486 Hmm.

01:13 - 03.086 Hmm.