Interview with Brian Roberts, chair and CEO at Comcast Corporation
00:03 - Anniversary
00:04 - of the City Cable Tech Expo,
00:07 - which is this year promising to become the show of all shows.
00:11 - Also, I'd like to welcome you to Philadelphia
00:14 - corporate headquarters for Comcast Corporation,
00:17 - which is promising
00:18 - to become the cable company of all cable companies.
00:21 - So this year, with several of our problems behind us
00:25 - and several opportunities ahead, 2003
00:28 - is shaping up to be an incredibly exciting year.
00:32 - So this year, as you celebrate the spirit of the Expo,
00:37 - this forum will provide you with a wonderful place
00:40 - to learn more about all the exciting new services
00:42 - and new technologies that are out there.
00:45 - We'll also provide you
00:45 - with a great opportunity to network
00:47 - with some of your colleagues from across the state,
00:49 - across the country, and even from across the world.
00:54 - This year we've got an incredibly large exhibit floor
00:57 - where you can go and put your hands on the technology,
01:00 - see it in action.
01:01 - There will also be several fantastic workshops
01:04 - covering everything from network security, voice services,
01:07 - video on demand and a whole host of other topics
01:10 - that I think you'll find useful.
01:12 - Preparing for this this year's program,
01:16 - we've had an absolutely excellent subcommittee
01:19 - and we've put their on the slides.
01:21 - We've got each one listed.
01:23 - And while there's too many members
01:24 - for me to read each of them off to you,
01:26 - I do want to give a special mention
01:28 - to three people that really do make things happen here.
01:32 - The first is Glenda Calcaterra.
01:34 - She looks after all the logistics
01:35 - and makes it incredibly easy for us to get this done.
01:38 - Mark Nelson, also with the City and Joel Welsh also from
01:43 - the city, really helped carry the day on this project.
01:47 - Well, as we reflect on 20 years of the city,
01:50 - I think it's gratifying
01:51 - to see just how relevant this industry has became
01:55 - relevant in the business community, relevant in broadband
01:58 - internet delivery and relevant in the everyday lives
02:01 - of most people.
02:03 - It's additionally gratifying
02:04 - to recognize just how important technology is to this industry
02:08 - and as such, how important each
02:09 - and every one of you in this audience is important.
02:13 - In fact, you're so important.
02:15 - The Brian Roberts has even juggled
02:17 - his unbelievable schedule to come and talk to you today.
02:21 - So I was before this thinking about how I was going
02:24 - to introduce Brian Roberts.
02:26 - And then I thought I would just start by asking
02:28 - anybody in the audience who doesn't know
02:29 - who Brian Roberts is to raise your hand
02:32 - and then afterwards you can leave
02:34 - because you're in the wrong meeting.
02:36 - I did the calculations, and by my calculations,
02:39 - I figure about 70% of the audience works for Brian.
02:42 - Probably another 25% are vendors wanting to sell stuff
02:45 - to Brian, and the rest of you probably know him as well.
02:49 - So without further delay,
02:51 - I'd like to turn it over to Brian Roberts,
02:53 - an all-American squash player, an all-American entrepreneur,
02:56 - and the president and CEO of Comcast Corporation.
02:59 - Thank you.
03:11 - Thanks, Tony.
03:12 - And good morning.
03:13 - This is fantastic to have you all in Philadelphia.
03:19 - Basically, Philadelphia, we feel, is
03:23 - an undiscovered secret, that it's fun
03:26 - for people to come back to because they came
03:28 - as little kids to see the Liberty Bell.
03:29 - They haven't been here in a while. For those of us
03:32 - that make it our home, we're very proud of it.
03:34 - And we had the privilege
03:37 - a couple summers ago of hosting the Republican
03:39 - National Convention in Philadelphia.
03:41 - And whatever your political party, it was the real
03:45 - coming out for Philadelphia under our revised
03:49 - revived leadership of Ed Rendell and now John Street
03:52 - as the mayor.
03:53 - And there's fantastic hotels, fantastic restaurants.
03:56 - So I hope while you're here, I understand
04:00 - everybody is going to be here
04:01 - for at least a couple of nights and some even longer
04:04 - that you'll get a chance to really explore the city.
04:05 - It is fabulous and we're glad you're here.
04:10 - I was thinking about what do I say
04:12 - to this distinguished crowd
04:16 - where you are, the experts and we are, you know, my case,
04:21 - someone who tries to figure out maybe what the trend is.
04:26 - But I'm not a technologist and I also, in studying
04:30 - the membership a little bit, realize how much this audience,
04:35 - what you do is so vital to the business.
04:38 - And it took me back to a story I'd like to.
04:41 - That's true.
04:43 - That happened to me with my first real job for Comcast,
04:48 - and my dad's in the audience somewhere here today,
04:50 - and he'll remember that this was totally true.
04:53 - I was given the assignment to become an installer.
04:56 - Now, I was 17 years old or 18 years old.
04:59 - I weighed £125 and trying to hold the ladder was impossible.
05:04 - The ladder is, you know, needed to extend all the way up.
05:08 - And so I was sort of the brunt of the jokes of all the guys
05:12 - who were the installers, but I did the best I could.
05:16 - One night, the telephone pole got smashed into by a car.
05:20 - Fortunately, nobody got killed and all the cable was out.
05:24 - All the power was out,
05:25 - all the telephone was out, and they called at four
05:29 - in the morning.
05:29 - Our chief maintenance tech guy named Rich LIPTAK
05:34 - and he and came out and he was in his bucket truck
05:37 - and it was not obviously the level to have a bucket truck and
05:42 - they were going to spring the line off the poles
05:45 - or off the damaged pole and put it on to a temporary pole
05:49 - or however they were doing it.
05:50 - And so they told everybody
05:51 - after they all got their lines prepared,
05:55 - back up your bucket and we're going to spring the line.
05:58 - And he backed his line is bucket right up into primary power
06:04 - lived
06:06 - obviously got electrocuted or
06:09 - and four flat tires in the truck
06:11 - completely blacked out.
06:14 - Taken to the emergency room.
06:16 - They had never had an accident like this in Westmoreland,
06:18 - Pennsylvania, in the history of the company.
06:22 - Everybody came to work the next day, heard this
06:24 - horrible story of what had happened to our coworker.
06:29 - I quit, called my dad and said, You won't believe how exciting
06:32 - it is being an installer as all these things happen.
06:34 - It's terrible and
06:37 - you know, went home
06:38 - to bed
06:39 - and that day I came to work I found
06:41 - I had just been reassigned to be a door to door salesman.
06:45 - I don't know how these things happen like that.
06:50 - So if I hadn't gone through a scary experience
06:52 - like that, I don't think I would ever quite
06:54 - have the appreciation and gratitude
06:56 - to the people that work for you and some of you
06:59 - who've started your careers in similar fashion.
07:02 - But every day
07:03 - people are putting their
07:04 - their lives literally on the line for all of us.
07:07 - And you can't begin a talk like this and not just recognize
07:10 - and say
07:11 - thank you to the leadership you provided,
07:13 - the leadership of the people
07:15 - who go out every day and do what they do.
07:19 - This is an amazing time for Comcast and for the industry.
07:24 - I think we have reclaimed
07:27 - if we ever lost it, the mantle of leadership in broadband
07:31 - and this industry is showing everyone how to how it's done.
07:36 - We now have competition, as I don't have to tell everybody
07:39 - in every aspect, video and data of our business,
07:42 - but we're rolling out new services.
07:43 - We're building ties with retail,
07:46 - strengthening our credibility with the consumer
07:49 - cable is deploying the new services
07:51 - at an incredible pace, services that strongly
07:54 - are differentiating ourselves from our competitors,
07:58 - like high speed Internet, high def and video on demand.
08:03 - We're bringing broadband to retail,
08:06 - putting the power of in-store demos to work for us.
08:10 - We had a great start doing this
08:12 - with cable modems putting
08:15 - demonstration and showing the speed and building
08:18 - a successful partnership with the retailers.
08:21 - Comcast had had a little experience doing this
08:22 - and cellular telephone right here in Philadelphia.
08:25 - And so I think we were quite anxious to do that
08:28 - with cable modems.
08:30 - Now, with high definition, we have a chance when people buy
08:33 - the new set to sample our service at the same time.
08:38 - And we've got a very success
08:39 - relationship going with Best Buy,
08:42 - which started again here in Philadelphia,
08:44 - where we had some old relationships.
08:45 - And we've now recently expanded it to Baltimore,
08:48 - Washington, Nashville and Knoxville.
08:50 - And we are at the tipping point, I believe, for high def,
08:54 - when probably by Christmas and certainly no longer
08:57 - not much beyond that,
08:59 - you're going to see a high def set for under $1,000.
09:03 - And that's why we put so much energy as an industry
09:06 - and as Comcast with Markowitz from our
09:10 - our company working on the consumer electronics
09:14 - manufacturer
09:15 - plug and play deal that's been recently negotiated.
09:18 - So when people
09:19 - buy a cable ready, set, it really is cable ready.
09:24 - This was a hard one compromise.
09:27 - We had a great team very proud of Mark
09:29 - and the fact that the Vanguard Awards at the CTA convention
09:33 - will recognize his role in putting that together.
09:37 - And it was a huge breakthrough.
09:39 - We hope very strongly that the FCC will approve this deal
09:44 - as fast as possible with no significant changes.
09:47 - So we can get about
09:48 - creating one way devices that work with cable.
09:53 - But the real work is to get a two way deal.
09:57 - So two way devices, which, as we all know,
09:59 - is so much of our future.
10:02 - So you can
10:03 - literally have it work with all the devices in the house.
10:07 - And this is good for cable, good for the c e manufacturers,
10:10 - good for retailers and great for the consumer.
10:14 - So I hope we can get that second agreement
10:17 - which is now under way beginning.
10:18 - The negotiation will take
10:20 - a fair amount of time because it's that much more complicated.
10:24 - It's pretty important that that get done.
10:27 - We're building credibility with consumers.
10:31 - Our customers are spending more time with us every day
10:34 - and we are becoming more central part of their lives.
10:38 - Our growth depends on keeping their confidence.
10:42 - I remember vividly the initial reaction
10:45 - to many investors and many in Silicon Valley
10:48 - that said, quote, A cable modem will never work.
10:53 - I've told the story before that I was at a Sun
10:55 - Valley conference
10:57 - where Andy Grove literally stood up and said,
10:59 - I really don't think cable
11:00 - modems can work because cable guys are not high tech.
11:04 - You can't do two way and they're TV people.
11:08 - Now, we've proved the skeptics wrong so far,
11:11 - dedicated the resources to do it right.
11:13 - We invested in the technology when people weren't certain
11:17 - we've trained and retrained our technicians.
11:20 - I get tremendous feedback.
11:22 - How great the installation was on a cable modem.
11:26 - I never got that feedback when we were first wiring
11:29 - for cable television because it was just so new.
11:32 - I think we were ready for this time around a lot better
11:35 - and that's why well over 60% in some cases, over 70%
11:39 - of all consumers
11:41 - are now taking cable modems for their broadband service.
11:45 - And I think CTE and what you all are doing
11:48 - and your leadership is playing a pretty critical role
11:51 - in helping
11:53 - make this all possible as a standard setting body
11:56 - and even more importantly, as a training body.
11:59 - Your new Operation Espanol program
12:03 - that's helping train
12:05 - installation and technicians
12:07 - for whom Spanish is a first language.
12:10 - It's pretty critical to Comcast, a new Comcast has over
12:13 - 3 million Hispanic households.
12:16 - So we appreciate and recognize the importance
12:19 - and we're working at the same time
12:20 - on the programing side, we just in fact, last week
12:23 - rolled out Hispanic oriented digital programing
12:26 - tiers in eight of our ten largest Hispanic markets.
12:30 - That's been a major priority
12:31 - since putting the two companies together.
12:32 - So I think we're working well there.
12:36 - The question I get asked
12:38 - quite a bit right now, well, how's the integration going?
12:40 - Because so goes that integration.
12:42 - So goes the
12:43 - the fortunes perhaps on Wall Street of our industry.
12:47 - And I'm pleased, very pleased,
12:48 - in fact, to give you a report card.
12:50 - We just reported earnings last week,
12:52 - and we are excited about how fast
12:57 - and how well the two companies are getting out of the blocks.
13:02 - Perhaps most significantly, we set an ambitious goal
13:05 - of rebuilding 46,000 miles in one year,
13:10 - which I have to think is a record.
13:13 - We are on track to beat that.
13:16 - So for those of you in the construction
13:19 - part of the business, thank you.
13:22 - We're focused on moving
13:24 - customer call centers closer to the customer.
13:28 - We're going to build eight new 10 to $20 million
13:31 - call center facilities and expand and renovate
13:35 - another seven early with a goal of taking
13:39 - what was once
13:40 - a 40 or 50% of all video calls being serviced out of market
13:45 - and putting 100% of all video calls
13:49 - back into market by the end of this year.
13:52 - We've been going around my dad, Steve Burke and myself
13:56 - to every major new system that's Comcast.
14:01 - And I just tell you one story.
14:04 - We literally shut the business down, come to a room
14:08 - this size we'd have in San Francisco, for instance,
14:11 - we were on the USS Hornet, which is the aircraft carrier
14:16 - that picked up the astronauts that first walked on the moon.
14:20 - It's now a museum in San Francisco, a floating museum.
14:24 - And they had never had 3500 people
14:27 - all at once get in the belly of the aircraft carrier.
14:30 - And we did that.
14:31 - They moved all the old airplanes out.
14:34 - It's quite an experience for all involved.
14:37 - And we came and we said to the employees
14:40 - and we had an open meeting
14:41 - and we had local management that was new.
14:43 - We had a new business plan and it was going okay.
14:48 - I think there's a little skepticism.
14:49 - It was a weird room and not sure you know, what to expect.
14:55 - And then my father got up and talked about how
14:58 - the integrity of what we're all doing and the faith
15:01 - that we have to have and your coworkers
15:04 - and trying to, you know, be with a company
15:07 - that is committed,
15:10 - I think struck a chord that I'll certainly always remember.
15:14 - It was a standing ovation
15:17 - when I speak, that doesn't really happen.
15:19 - So I have a little complex about that. But
15:23 - but there's something that resonates with people
15:25 - that they understand. You know what?
15:27 - This is my life.
15:28 - I could do a lot of other things and I think the same thing
15:31 - could be true for everybody in this room.
15:33 - Everybody here I,
15:34 - I'm certain, could get a job
15:35 - in another industry or another company.
15:38 - And if you're feel great about what you do
15:41 - and you feel great about the people you work for,
15:42 - that's that's 90% of the battle in San Francisco's case.
15:46 - It didn't help matters that
15:49 - 50 or 40% of all the homes can't get high speed Internet.
15:53 - So it was a nice message to be able to go there and say,
15:55 - we're going to do that this year.
15:57 - We're going to spend 500 million in capital in California
16:01 - this year.
16:02 - And we're going around the country
16:04 - and having those kind of sessions,
16:05 - putting that kind of commitment into the business.
16:09 - I hope we've set realistic goals for the transition.
16:13 - We're
16:13 - exceedingly confident, hopefully not overconfident,
16:16 - that will meet or beat them
16:18 - and that's what we told Wall Street last week.
16:20 - In fact, we upped our guidance
16:23 - for the number of basic cable customers.
16:25 - We're not accepting losses to satellite.
16:28 - Ever since satellite has begun.
16:30 - Comcast added that basic additions every single year.
16:34 - Last year, there was a big loss at AT&T.
16:38 - We set a goal of no losses
16:40 - and we just up that to 75 to 100000 subscriber gain.
16:44 - And we started the year
16:45 - with gaining 57,000 customers in the first quarter.
16:48 - Same thing is we set a goal.
16:51 - We update our guidance for cable modems.
16:53 - We will be over 5 million this year.
16:57 - Cable modem customers.
16:59 - In fact, we up to it from 5 million to 5.2 million.
17:02 - So I can honestly say I'm more excited
17:06 - right this minute
17:08 - about what the future holds for our industry than I was
17:12 - on the day we made the big step to make this deal.
17:16 - We have a terrific national broadband platform
17:20 - and we want to work with everyone who has a good idea
17:23 - to make the most of it.
17:25 - So how are we going to do that?
17:27 - Well, I've dubbed internally the Comcast
17:30 - and I think a little bit the industry, but Comcast
17:33 - certainly has to genetically rewire for innovation.
17:38 - We have been a fast follower
17:40 - and we now need to rewire our company
17:43 - to take some risk.
17:46 - And that's not easy.
17:48 - And that involves new people, new ways of thinking
17:51 - and a tolerance for occasionally getting it wrong.
17:54 - So let me talk a little bit with that caveat
17:58 - about what might be
17:59 - some of the driving forces that are going to keep cable
18:02 - at the leading edge of new services.
18:06 - Well, first is video on demand.
18:09 - We believe that this platform really has
18:14 - the ability to truly revolutionize
18:17 - television, to personalize it in an unprecedented way.
18:23 - Right here in Philadelphia,
18:24 - we have something we call Philly Vision,
18:26 - which is obviously a working name for just internal purposes,
18:31 - where we literally have
18:32 - thousands of hours of programing, at least half
18:36 - to two thirds of it free at no extra charge,
18:41 - experimenting with ways to empower people
18:43 - to watch what they want, when they want.
18:47 - We've developed a mix of programing that
18:49 - meets local and national,
18:52 - that is network, that is cable, that is not cable.
18:57 - You could watch the Detroit Auto Show.
19:00 - You can pick cars.
19:01 - There's mag rack
19:05 - and or
19:05 - and we have experimenting now
19:09 - with the personalization of television.
19:14 - So that if you're interested in the Philadelphia 70 Sixers
19:19 - or you're interested in a particular movie star
19:22 - or you're interested in content that you're interested
19:25 - in, that not everybody else may be interested at the same time,
19:28 - you can get what you want
19:29 - and someone else can get what they want.
19:31 - That sounds kind of familiar.
19:32 - Something else I've heard lately, like the internet
19:35 - and we've talked about convergence.
19:38 - We no longer allowed to use that word in public speaking.
19:42 - But the reality is that technology is coming together
19:46 - and that ability to get what you want is real
19:50 - and it's going to happen.
19:51 - So it's way more than movies on demand.
19:53 - I think we are not even in the first inning of video on demand,
19:57 - but we will have 20 million homes in this country this year
20:00 - that can access this technology.
20:02 - And I think we are
20:04 - sitting on something that our competitor cannot do.
20:09 - And there may be other ways to deliver this technology.
20:11 - And Time Warner is we some of us saw The New York Times
20:15 - working on a network based technology.
20:19 - Others have PVR based technologies, others have VOD.
20:23 - We're trying them all,
20:24 - but we are bullish on the personalization of television
20:29 - cable modems.
20:31 - Keto modems are a huge success, as we all know.
20:35 - But it's increasingly clear to me
20:38 - that it's a platform, not a single product.
20:42 - And by that, I'd like to tell you another
20:45 - past story real quickly.
20:48 - About ten years ago, a number of us went to Armonk,
20:51 - New York, to IBM's labs, I think it was Armonk.
20:55 - Anyway, we went to see IBM and they showed us
20:59 - a demonstration of 10 billion bits.
21:03 - Note 1 billion bits ten years ago, a billion bits, bi
21:07 - directional running over a cable system
21:09 - that they had developed in their labs
21:11 - a billion bits a second.
21:13 - I remember thinking, Who needs that?
21:16 - But boy, that's cool.
21:17 - What a concept.
21:19 - And it's clear
21:23 - that we should be pushing
21:25 - the technologists just talking to Dick Green of Cable Labs
21:29 - backstage about doing more of this, that today where
21:34 - we're running at one and a half to three megabits a second,
21:39 - we're using this with the same capacity.
21:42 - That's equal to about one television channel, as you
21:45 - all know.
21:46 - Well, we could go from 1000000 to 1000000000.
21:51 - We're somewhere in between.
21:53 - By devoting more capacity to cable modems,
21:55 - nobody else can do that with their technology.
21:59 - And so for us to maintain the leadership,
22:02 - I think we have to have a superior technology first
22:06 - and we'll get a satisfied customer second.
22:10 - So I think we should be pushing ourselves
22:12 - even if it means we have to devote more bandwidth
22:15 - because this product is a platform, there will be content.
22:20 - It's I talked about it, the earnings
22:22 - call, it's a chicken and egg situation.
22:25 - First, we built it.
22:27 - People didn't know why.
22:28 - Now people get it.
22:29 - Suddenly people want to give you a content.
22:32 - We can build it better and we are in that sweet spot
22:35 - where we can talk about one company having 5 million
22:38 - broadband subscriptions with this year.
22:41 - We sold more modems in the first quarter than we did
22:44 - in the fourth quarter and 50% more modems
22:47 - in the first quarter than we did first quarter last year.
22:50 - We are going up the hockey stick.
22:52 - We should not be satisfied with one and a half
22:56 - megabits of speed.
22:58 - And finally, just to give you a three things to be thinking
23:02 - about VOD, the modems, Internet
23:07 - protocol or IP technology
23:11 - could have even broader implications than I think
23:16 - I at least had ever originally thought about.
23:20 - So this January, just a couple of months ago,
23:23 - a number of us went
23:24 - to the Consumer Electronics Show in Las Vegas,
23:28 - and we basically never left our hotel.
23:32 - We had a big meeting room
23:34 - in very secure companies, came in and made presentations,
23:37 - and one of them was Microsoft and Bill Gates.
23:41 - And Bill just stood up and talked for an hour.
23:45 - But what touched me the most, and I won't do that, by the way,
23:49 - this morning
23:51 - touched me the most, was when he said,
23:55 - you know, sometimes putting your money
23:57 - where your mouth is is what it's all about.
23:58 - I have invested probably as much money
24:01 - as any individual person in America,
24:05 - save a couple in cable television
24:08 - and in the belief I have in broadband,
24:11 - I've invested in Comcast, Cox, Roadrunner, Rogers, AT&T,
24:17 - and I've
24:18 - never invested in DSL or DBS.
24:22 - And at that point, he told us, you know,
24:24 - at one point I thought of investing in DBS,
24:27 - but he announced to the group that he was not going to join
24:30 - Murdoch this time around in his desire to buy DirecTV.
24:35 - So that was a pretty good vote of confidence.
24:38 - And that's
24:39 - a current vote of confidence, not a past vote of confidence.
24:43 - In fact, he went on further to say
24:47 - that really opened my ear
24:49 - was I'm as excited about IP technology
24:53 - and what it can do in the next seven years to cable.
24:57 - As I was about high speed data
25:00 - seven years ago and I put $1,000,000,000 into Comcast
25:05 - now I came running back to
25:07 - Comcast and said, What's he talking about?
25:10 - Is he talking about voice over IP, talking about Xbox Live?
25:15 - So you're talking about all digital,
25:17 - whereas has been the case in the past.
25:19 - Is he talking about things that we don't even know about
25:22 - and that we can't even dream about, such as the Internet?
25:28 - And so
25:30 - I think that to me
25:32 - buoyed me that this broadband
25:35 - pipe we could continually invest
25:39 - in and invest with others who want to innovate it.
25:42 - We are sitting in a position
25:43 - unlike any other industry for the next decade,
25:48 - and I
25:48 - think about the kinds of things that have been talked about,
25:52 - whether it is a full featured IP phone service
25:54 - that truly gives people a reason to switch
25:57 - or a way to get voicemail and email all in one place
26:00 - to your PC or some wireless device
26:04 - or real online music that's legitimate
26:07 - that you can store and access from anywhere or video
26:11 - narrowcasting or home networking with a media center
26:16 - or monitoring of medical and home
26:19 - security, energy management, all the things that are
26:22 - being developed by various people all around the world.
26:26 - The list goes on and on and on.
26:29 - And I
26:30 - just can't imagine how lucky you are.
26:33 - We are to be in a business that you can dream like this
26:37 - while at the same time your core business is
26:39 - if you stay focused, is doing as well as it is.
26:43 - So that's why we a Comcast have decided
26:47 - to step on the pedal on capital spending.
26:50 - We'll spend $4 billion this year.
26:53 - We may have part of the purchase contract last year
26:56 - that AT&T keeps spending.
26:57 - The company spent $5 billion.
27:00 - So when the economic recovery comes, while others
27:03 - have pulled back on capital and slowed down,
27:07 - this industry will come out of whatever recession,
27:10 - further ahead of our competitors and further ready and able
27:15 - to take advantage
27:16 - of the new products that I think we're developing.
27:20 - Every one of you are the leaders that are making this possible.
27:25 - That future depends on the technology
27:30 - and the execution of installing that technology.
27:34 - And I think back to my experience as an installer
27:37 - where this industry
27:38 - is, we have the first,
27:41 - the best and most customer friendly choice for broadband.
27:46 - For that, I thank you and say I can't wait for the future.
27:49 - Have a great visit in Philadelphia.
27:51 - Thank you very much.