History of Cable TV and Broadband, Todd Eachus, Broadband Communications Assoc. of PA, President
00:08 - Todd Eachus is the president
00:11 - of the Broadband Communications Association of Pennsylvania.
00:15 - What does history tell us about the experience
00:18 - of watching television way back in the 1940?
00:21 - Well, Larry, it's an amazing story.
00:24 - If you think about
00:25 - and it's a Pennsylvania story, believe it or not.
00:28 - As you know, way back when the
00:33 - beginning of television was
00:37 - broadcast stations through the air
00:39 - to an antenna on your roof.
00:41 - Well, due to geography and topography, not everybody
00:45 - could get a signal broadcast from the big cities.
00:49 - People who lived in valleys had no reception.
00:53 - And so there were some enterprising pioneers out there
00:57 - who thought,
00:58 - how can we serve our people, serve our communities?
01:01 - Right.
01:02 - And so they took a took a little antenna and put it
01:06 - on top of the mountain and ran a cable down into town.
01:09 - And lo and behold,
01:11 - the people could receive the broadcast channels
01:12 - from their large, close by cities.
01:15 - Well, Tod, let's back up our conversation
01:17 - just a little bit,
01:17 - because I want to consider the relationship
01:19 - that existed between viewers and their antenna.
01:22 - I mean, sometimes
01:23 - it was a source of frustration in those days, right?
01:25 - Sure was.
01:26 - It sure was. It was,
01:28 - again, driven by geography and topography.
01:30 - Even weather
01:32 - could
01:32 - could determine how your signal was. Hmm.
01:35 - And then different stations would require
01:38 - different adjustments on the antenna. So. Right.
01:40 - I'm sure some families remember adjusting the rabbit ears on
01:43 - top of the TV or the rooftop antenna.
01:47 - I guess sometimes that was on a motor and it could be rotated.
01:50 - It sure could. That's right. That's right.
01:52 - And remember, television itself was a privilege at that time.
01:55 - It was expensive.
01:57 - It was what was considered high technology then.
02:01 - But it was tubes. It was a lot of weight.
02:03 - A small black and white screen
02:05 - where the family gathered in the living room.
02:07 - There was only one screen in the house, if you were lucky.
02:09 - Mm hmm.
02:10 - And let's stay back in the pioneering days of television
02:14 - just for a while, and consider that we're still in the 1940s.
02:17 - So we've talked about the challenges to reception,
02:21 - how many channels were available to the average viewer.
02:24 - Nowadays, it's hundreds.
02:26 - It seems virtually limitless.
02:28 - But in those days,
02:31 - there were only,
02:32 - for example, the major networks were coming through the air.
02:35 - That's exactly.
02:36 - And some came in better than others.
02:38 - Some came in better than others.
02:40 - And again, yes, it was the broadcast networks,
02:43 - the what we think of as ABC, CBS and ABC
02:46 - today were the only channels available in many cases.
02:49 - And then, of course, in the sixties,
02:51 - there were the UHF channels also.
02:53 - Right.
02:54 - And before we get into UHF channels, let's consider
02:58 - then what you mentioned just a minute ago, which was the idea
03:02 - part of the birth of cable television was putting
03:04 - a tower on top of a mountain and then overcoming
03:07 - those topographical challenges and then running a wire.
03:11 - So let's consider that sounds like the birth of cable TV.
03:15 - Or maybe in those days it was considered
03:17 - something called community antenna television.
03:20 - That's what it was called in the very early days. Right.
03:22 - That's exactly right.
03:23 - And as I said earlier, it was a Pennsylvania story
03:26 - where this first started was in Monopoly City.
03:30 - A gentleman
03:31 - named John Walston had a television shop.
03:34 - He wanted to sell televisions.
03:36 - But the towns in the Lehigh Valley sat in the valley there.
03:39 - They couldn't receive
03:40 - the signals well from Philadelphia.
03:44 - And so he took in 1948, some 75 years ago.
03:48 - Think about that.
03:49 - Three quarters of a century,
03:50 - he took that antenna up on top of that mountain,
03:53 - pulled those wires down into the town
03:55 - so that folks in the in
03:57 - the town could buy televisions and have signals.
04:00 - And there was the birth of an industry.
04:02 - Well, he sounds like he's more than a TV salesman.
04:05 - He sounds like an engineering innovator.
04:08 - In other words, what kind of experience did
04:10 - Walston bring to the founding of cable?
04:13 - Well, he was familiar with electric and work on
04:16 - poles, worked for Pennsylvania Power and Light,
04:21 - and so he knew what he was doing.
04:23 - But I have to tell you,
04:24 - the entire history of this industry for the last 75 years
04:28 - is chock full of entrepreneurial,
04:31 - pioneering innovators
04:33 - who have taken the industry from that small gesture
04:37 - 75 years ago to the, as you said, the hundreds of channels
04:41 - that we have today and the technology
04:43 - that we have today and that's just full of people.
04:47 - We stand on the shoulders here of really, really
04:51 - great pioneers who put themselves
04:54 - put their family finances on the line to build this industry.
04:58 - So let's contrast today's technology with TVs
05:01 - that were available back in the 1940s
05:03 - and probably let's try to envision some TVs
05:05 - that were on the floor of John Wilson's appliance shop.
05:08 - Now, today, of course, you can go out
05:10 - and get yourself a fairly cheap TV.
05:12 - It's six feet across, no less than six feet.
05:15 - And of course, it's on a smartphone.
05:16 - You can pull it out of your pocket.
05:18 - Tell me more about the mass produced TVs in those days,
05:21 - how big a screen it was, how much money it costs, was it
05:25 - accessible to average Pennsylvanians?
05:27 - Well, a big screen at that time was about 14 inches,
05:31 - and it was housed in a
05:33 - big giant, thick wooden cabinet that weighed hundreds of pounds
05:37 - because in order to
05:38 - make that technology work, it was filled with vacuum tubes.
05:41 - Today, we have electronics.
05:44 - Everything's printed on the board, right.
05:45 - It's, as you said, in your pocket.
05:48 - We have flat screens. We have big screens.
05:51 - We have high definition.
05:52 - Remember those broadcasts signals,
05:55 - even when they were pulled through the wire,
05:56 - were taken from the air and run down the wire.
05:59 - They weren't the highest definition.
06:01 - They weren't the clearest pictures. Right.
06:03 - And they were subject to things like weather,
06:06 - the topography and geography
06:08 - and other variables in the atmosphere
06:10 - that would affect your reception.
06:12 - So it wasn't crazy, but it was still something
06:15 - that brought the world together in many, in many ways.
06:19 - And that's why it was so important
06:21 - for those people who couldn't
06:22 - see those that lived in the valleys
06:24 - and the various regions that didn't have good reception.
06:27 - It allowed them to
06:29 - enter America's living room and have part of that conversation.
06:32 - When they got the news and various entertainment
06:36 - that it started
06:37 - a national conversation in so many ways
06:39 - and brought so many regions of the country together.
06:42 - So this is an exciting development
06:43 - that took place in Pennsylvania, Mahanoy City.
06:46 - So let's consider the new value or the increased value
06:50 - that came to John Walsh's TV inventory
06:53 - when suddenly he's able
06:54 - to put a relatively clear picture and all those TVs
06:57 - that must have stirred up some excitement.
06:59 - Oh, no doubt about it.
07:00 - It as I said, it was the birth of an industry
07:04 - and it was more than exciting.
07:06 - It was a way for people to connect themselves
07:10 - with the larger cities,
07:11 - no matter where they were across the commonwealth
07:13 - and eventually across the country.
07:15 - When you look at it that way, it could be could be considered
07:18 - a cultural advancement for some communities, all of it
07:20 - connected with the big city.
07:21 - Absolutely right.
07:23 - And as viewers got a clear picture,
07:26 - which was something to get excited about,
07:28 - they also got more channels, didn't they?
07:31 - And how is it decided which channels would be added?
07:35 - Well, that was the secret to the industry is
07:39 - what do you do next?
07:40 - You can get these broadcast channels,
07:43 - but now that there's a cable out there, we can evolve into
07:48 - using microwaves and bringing distant signals,
07:50 - not just from the closest city, but from far flung
07:53 - regions of the state in the country
07:55 - into people's homes so that they could see greater
07:59 - and more varied programing from very geographies
08:02 - and sports from New York wouldn't hurt. Right?
08:04 - Sports from New York's the World Series.
08:07 - The there was no Super Bowl at that time but but you think
08:11 - about the cultural ties that sports brings, that news
08:14 - brings, that education, informational programing brings.
08:17 - And then, of course, the ability eventually to bring movies
08:21 - into one's home was just an amazing, amazing achievement.
08:26 - So we can see the advantages of cable TV.
08:28 - So that was a brand new world back then.
08:31 - In the late forties.
08:32 - So how was the industry of cable
08:34 - accepted by the established broadcasters?
08:37 - Well, the broadcasters certainly saw that as a threat to their
08:42 - their business model based on the distant signals.
08:45 - It was okay and it was great for the local affiliates
08:48 - to be able to grow their their viewership through this.
08:52 - But then when we begin to bring to bring
08:55 - distant signals in,
08:57 - they began to look
08:58 - at their business model and say, wait a minute,
09:00 - things need to change here.
09:01 - And of course, they went to Congress
09:02 - and got some regulation that affected that.
09:04 - Yeah, I'm glad you brought up Congress,
09:06 - because I'm curious as to how the federal government responded
09:09 - to the upstart, the growth of cable TV.
09:13 - Well, like with everything, any nascent business
09:17 - gets its start with some entrepreneurial pioneers
09:20 - and then as they begin to grow,
09:24 - they begin to garner attention from the regulatory
09:27 - and policy folks.
09:28 - So Congress and the Federal Communications
09:30 - Commission took a look at the way
09:32 - this was working and began to put some restrictions on that.
09:36 - And that's why today even you don't get the broadcast
09:40 - affiliate from some far flung place, because geographically
09:45 - those broadcast affiliates own that particular geography.
09:48 - And that was the impetus of that was back in the fifties
09:53 - as as cable began to grow.
09:55 - Let's talk
09:55 - about another cable pioneer, and that would be Bob Tarleton.
09:58 - And I understand
09:59 - he gets credit for accelerating the growth of the industry.
10:03 - How do you do that?
10:04 - He did that again,
10:07 - a great visionary and he saw what Mr.
10:11 - Olson was doing
10:12 - and what was happening around the country in some other places
10:16 - shortly after that. And
10:19 - Bob essentially commercialized the industry.
10:22 - He looked at the ability to bring scale to it
10:26 - and thought, this applies not just in
10:29 - medical city or in Oregon or in Arkansas,
10:33 - but can apply across the country.
10:35 - And he began to grow that and he partnered with
10:38 - some entrepreneur entrepreneurial folks
10:40 - in the engineering space,
10:42 - and they began to mature the electronics
10:45 - and really in 1950 commercialize used
10:49 - what we know as the cable television industry today
10:53 - in a larger scale and it wasn't short
10:56 - wasn't long after he began to do his work
10:59 - in central Pennsylvania and Lansford and Williamsport
11:03 - that there were some 800
11:04 - cable companies operating across the country.
11:07 - Well, let's explore that phrase.
11:08 - You mentioned a minute ago
11:10 - that Tarleton brought scale to this industry.
11:12 - So using equipment is necessary.
11:15 - And as far as a layman like myself is concerned, that
11:18 - involves cable and amplifiers in order to keep that signal
11:23 - fresh and strong throughout the duration of the cable run.
11:26 - What else do you need that?
11:28 - Jerrold Electron I worked on back in those days?
11:30 - If that cable box
11:34 - was the biggest thing, the ability
11:35 - to change channels
11:38 - without using your television,
11:41 - the electronics that could sort those channels out,
11:44 - that was that cable box.
11:45 - People may some people may remember the original cable box.
11:49 - Wasn't that box where you had a remote control?
11:51 - It actually had a wire. You put it on your lap.
11:53 - But if the wire ran back to your television
11:55 - and you could push a button based on the number
11:57 - on whatever
11:58 - channel you wanted to select, I do remember the ubiquitous box,
12:02 - and you had to have that because it it
12:05 - it augmented the electronics and the TV.
12:07 - The TV itself couldn't handle it, right? That's right.
12:09 - That's right.
12:10 - You would you remember you would turn your
12:12 - your TV to Channel three or four
12:13 - and then the cable box would do the rest.
12:16 - Now let's consider another association in that Bob
12:19 - Tarleton had just said
12:20 - that he worked with Walston at some point,
12:22 - or at least he was inspired by his work.
12:24 - Yes, I suppose these two gentlemen knew each other.
12:26 - I'm sure they did.
12:29 - You look back through the
12:30 - history of this industry and there are a handful of folks
12:34 - from its very impetus to today
12:39 - that that really took that entrepreneurial spirit
12:42 - and built a industry that that endures today.
12:46 - And really is is a cultural centerpiece today.
12:48 - And I'm sure we'll talk about that.
12:50 - Bob Tarleton eventually connected
12:52 - with future governor Milton Sapp.
12:55 - What was the relationship there?
12:56 - What could chap
12:57 - bring to the table again years before he was elected governor?
13:00 - So Milton Sharpe was the president and CEO
13:04 - of an electronics company called Jerrold Electronics.
13:07 - And as he began to embrace
13:10 - this phenomena of cable TV,
13:13 - he steered Jerrold Electronics almost exclusively
13:17 - into the building and development
13:18 - of specific electronics, including some of those those
13:22 - set top boxes,
13:24 - solely for the purpose of being able
13:26 - to deliver those cable channels to people across the country.
13:29 - And as you know, Joe Electronics was was an innovator
13:34 - and leader and their president and CEO
13:36 - eventually became the governor of Pennsylvania.
13:38 - So another great Pennsylvania story.
13:40 - Now let's talk let's touch on a milestone
13:42 - that you alluded to a few minutes ago,
13:44 - and that would be the concept of pay television.
13:46 - And in this case, specifically,
13:48 - it would be home box office, better known as HBO.
13:52 - And that got its start in the 1970s.
13:55 - What did they offer viewers back in those days?
13:57 - Well, they offered viewers the idea of being able
14:01 - to take movies,
14:04 - box office movies, and bring them into your home
14:07 - for the first time.
14:08 - Families didn't have to go to the movie theater
14:10 - as much anymore, though.
14:12 - We all still I still love the big screen.
14:15 - But the ability to bring the home box office
14:18 - or bring the box office into the home
14:20 - was the idea for home box office.
14:23 - And again, a Pennsylvania story launched first here in 1972
14:28 - with the Waltons Service Electric Company.
14:30 - And by the way, that company still exists.
14:32 - They're celebrating their 75th anniversary this year.
14:35 - Still strong and operating in the Lehigh Valley
14:39 - and in northeastern Pennsylvania.
14:41 - Now, this strikes me
14:42 - as a revolutionary
14:43 - aspect of HBO, and that was the absence of commercials.
14:47 - And that's got to be a shock to viewers, frankly,
14:49 - when you're used to commercial interruptions
14:51 - on your TV shows all the time and then all of a sudden
14:54 - you have that, that's a revelation.
14:56 - So that's going against the grain of the establishment.
14:58 - Well, you think about it, the way that the broadcast folks
15:02 - made money was selling advertising space.
15:05 - Right.
15:06 - Well, the idea for HBO was to have a full length feature movie
15:11 - without the interruption of advertising.
15:14 - And they did that by having a business model
15:17 - of being a subscription based service,
15:19 - where you as people I'm sure many people well know
15:23 - you could sign up, pay
15:24 - whatever the fee was for the month,
15:25 - and you would get that whole slate of of of
15:30 - commercial free, uninterrupted movies.
15:32 - And by the way, they started also with developing
15:36 - some of their own programing in the first HBO.
15:39 - Oh, they got into programing as well. I didn't know that.
15:41 - They did. They did.
15:42 - They did some of their own homegrown programing.
15:44 - And the first thing that they did
15:46 - was the Pennsylvania Poker Festival.
15:48 - Imagine that.
15:49 - Imagine now if that's going nationwide, that's really having
15:52 - faith in disseminate in the culture of Pennsylvania.
15:55 - That's exactly right.
15:56 - That's exactly right.
15:57 - But again, that started in 1972.
16:01 - I wonder how long that was on.
16:02 - That must have had some intense interest locally.
16:05 - I wonder how they received that nationally.
16:06 - I'd love to know. I would, too.
16:08 - I would, too.
16:09 - Well, what kind of developments
16:10 - have taken place in the cable industry
16:13 - since some of these milestones we've discussed?
16:16 - What's happened, in other words, since the 1970s,
16:18 - that's been significant for the growth or changes
16:21 - within the cable industry. Well, as you well know
16:25 - today, we are
16:26 - not in that era of three or four or ten channels.
16:30 - There are hundreds of hundreds of channels.
16:32 - And so the cable industry itself spawned
16:35 - a business for the growth of cable channels.
16:39 - Everything that you can think of now, these niche channels
16:42 - from history to food to home and garden
16:45 - to minority programing like B.E.T. Etc.
16:49 - are all an outgrowth of the development of cable TV,
16:54 - that place where they could go to place their programing on.
16:57 - And that's thanks to the ability of two things.
17:00 - First, microwave distribution,
17:03 - which was a technological advance,
17:04 - and then eventually satellite distribution.
17:07 - And again, of course, another great Pennsylvania story
17:11 - we talk about
17:12 - the Waltons and the work that they continue to do,
17:15 - not just bringing technology to the communities they serve,
17:19 - but serving their communities as well.
17:21 - And and Bob Tarleton and so many others.
17:25 - But right here in Pennsylvania, proudly
17:28 - headquartered in Philadelphia, is Comcast,
17:31 - which was founded by Ralph Roberts, along with Dan Aaron
17:35 - and Julian Brodsky in 1963 when they bought a cable system.
17:39 - They were always headquartered in Philadelphia,
17:41 - but they bought a cable system in Tupelo, Mississippi,
17:44 - and have grown Comcast into a national Fortune 50
17:50 - multimedia company.
17:52 - That is what we know today is as Xfinity
17:55 - with broadband,
17:55 - with cable and the ownership of NBCUniversal as well.
17:59 - So here we are in 2023.
18:01 - So what does the future hold for this existing coaxial
18:05 - cable network?
18:06 - Well, the existing coaxial cable network changed
18:10 - in the early nineties with the advent of fiber optics.
18:14 - Fiber is that ability to take
18:17 - radio frequency signals, convert them to light
18:20 - with virtually no attenuation or signal loss, and distribute
18:24 - that signal far more efficiently and with greater fidelity.
18:28 - That's hard to grasp.
18:29 - He was opposed to something being
18:31 - transmitted over a copper wire. That's right.
18:33 - That's right.
18:34 - And so virtually all cable companies across the country in
18:38 - in the early and throughout the nineties began to
18:43 - introduce fiber optics into their networks.
18:46 - And today are driving it deeper and deeper
18:50 - into the neighborhoods.
18:51 - There is still a thing called hybrid fiber collects where
18:54 - there's some fiber in the system and still some some copper.
18:57 - And of course, we all know about fiber to the home,
19:00 - which is the latest technological advance, which is
19:03 - pretty much future proof.
19:05 - So there's no limit to fiber optic in the future
19:08 - as far as that.
19:09 - The rate at which data goes through it?
19:12 - That's correct.
19:12 - Because, I mean, is it literally at the speed of light,
19:15 - you don't have to worry about amplifiers
19:16 - like they did in the old days of cable?
19:18 - That's exactly right.
19:19 - That's exactly right.
19:20 - And the ability of computing power
19:24 - and the ability to introduce
19:26 - more and more efficient ways of transmitting that light
19:31 - and and reducing the electronics, making the systems
19:35 - much more reliable and user friendly.
19:39 - And of course, it grew into
19:42 - broadband Internet as well.
19:45 - Let's consider the development of wireless technology
19:48 - of course, we all know about that today.
19:50 - And smartphones are ubiquitous and they're almost on everybody
19:54 - in the country.
19:55 - So how have the consumer expectations changed
19:58 - for the kind of programing they can expect and have access to?
20:02 - And there's a dizzying array
20:03 - of programing out there, by the way.
20:05 - There is a dizzying array of programing.
20:06 - And interestingly enough, we all know about
20:08 - streaming services now, Netflix and so many others
20:13 - that was made possible by the advent of broadband Internet,
20:18 - which was really introduced by the cable industry as well.
20:22 - We all remember
20:23 - the dial up modem in that tone and we talked about board,
20:27 - I have to admit.
20:28 - Yeah, I do remember that
20:30 - we talked about getting a live operator
20:32 - on the other end of the phone.
20:33 - That's right.
20:34 - We talk about board rates and no
20:40 - And again, it's the advent of fiber,
20:42 - the advent of being able to bring those digital signals
20:47 - to those systems, disrupting in many ways
20:52 - the traditional video model of buying a package of channels
20:56 - to the streaming model where you can take,
21:00 - whether it's
21:01 - through a cellular network or through a Wi-Fi network
21:05 - connectivity and put it on any screen
21:08 - just about anywhere at any time.
21:10 - But let me point out to you,
21:12 - something that's really important is
21:15 - we're talking about a great story here
21:17 - that has served millions upon millions of people,
21:21 - millions of Pennsylvanians.
21:24 - But as we've talked about
21:26 - previously, today, there are still people
21:29 - across the country who do not have access
21:33 - to cable TV, more importantly, to broadband.
21:37 - And that's one of the things that is happening.
21:39 - Yeah. Lots of efforts are being undertaken
21:41 - to remedy this problem. Well,
21:45 - again, the words that the
21:46 - telecom companies have to step up, they do.
21:49 - This is a joint effort by government and industry.
21:53 - I think back in the forties and fifties, the rural
21:56 - electrification effort, this is very similar to that.
22:00 - Those wires that we talked about coming down
22:02 - from the top of the mountain didn't reach every nook
22:04 - and cranny of the state or the country
22:08 - just because economics didn't allow that to happen.
22:11 - And most recently, the pandemic shined
22:16 - a very bright light on folks who did not have that access,
22:21 - because when kids couldn't
22:23 - go to school or you had to work from home,
22:26 - or you just wanted to
22:26 - keep connected with your family,
22:28 - if you didn't have that all important
22:30 - broadband connection, you couldn't do those things.
22:34 - And so while the industry has recognized that
22:38 - both the state and federal government has recognized it,
22:40 - now Pennsylvania, for instance, is going to be the recipient
22:44 - of a little more than $1,000,000,000
22:48 - to work with providers to be able to get
22:52 - those networks and that infrastructure deployed
22:55 - to every single person across the Commonwealth
22:58 - and across the nation.
23:00 - Let's talk some more about mobile phones
23:02 - and the programing you're able to see there,
23:04 - and that starts with the discussion,
23:05 - I think of something called 3G and 4G services.
23:10 - Somebody watching
23:10 - this program
23:11 - might be thinking, hey, you too was supposed
23:12 - to be talking about cable TV,
23:15 - but I understand the cable community has some plans
23:18 - for building out what they call a ten G service.
23:21 - That's right.
23:22 - That's right.
23:23 - This is very, very exciting.
23:24 - If you think about 3G and 4G and 5G and let's
23:29 - start with 3G, then exactly what does that mean anyway?
23:32 - I know it has to do with working with a mobile phone.
23:35 - It does. That was the network.
23:37 - And really what it stood for was generation.
23:40 - So so you're able to connect with some third generations
23:43 - or what we know is 3G was limited by its technology
23:47 - to connecting with a tower somewhere.
23:48 - You're connecting with a tower.
23:51 - But again,
23:52 - and this is a great myth, it takes just 1/2 of thought
23:55 - that tower is planted in the ground somewhere.
23:59 - But when that signal hits that tower, it has to go somewhere.
24:03 - And there is fiber
24:03 - optics in that tower, that hall, that data back
24:07 - to a to a central office where where it can be distributed.
24:10 - And and your message
24:13 - or your phone call or your video
24:15 - can get to the place that it needs to get.
24:17 - But those geez, geez, 4G now 5G
24:23 - are all based on technology and
24:26 - they the G stands for generation.
24:29 - And give me a sense of perspective.
24:31 - How much better is 5G than 3G?
24:33 - I mean, they're only two apart.
24:34 - What's the difference?
24:35 - 5G allows very low latency,
24:40 - wireless, high speed, low latency.
24:43 - Meaning a delay.
24:44 - Meaning delays. That's right. Which can be frustrating, too.
24:46 - That's right.
24:47 - Here. Which
24:48 - which brings the user quality in the wireless environment
24:53 - to a very high level
24:54 - and allowing for high definition
24:58 - transmission, allow for efficient gaming
25:01 - for people that are into that kind of thing, etc..
25:03 - Now TNG that you refer to isn't a generation thing.
25:07 - This is the cable industry's
25:11 - effort to bring multiple synchronous
25:15 - gigabit services through their their fiber network.
25:19 - This is different than the other
25:21 - Jesus was in a class of itself.
25:22 - This is in a class of its own.
25:23 - And it is again,
25:25 - we talk about a gigabit world now, where we're talking about
25:29 - gigabit level speeds in the Internet in
25:34 - both directions, allowing for so many new things we talk about
25:40 - using the Internet now, we talk about video services.
25:42 - We talk about
25:45 - you know, video calls or whatever the application may be.
25:49 - But as we look to the future and the opportunities
25:52 - that are there for telemedicine, until eHealth
25:56 - allowing for efficiencies
25:59 - in the in the medical realm
26:03 - and you certainly need ten G in order to make that happen
26:06 - you don't there's multiple gigabit
26:11 - services out there.
26:12 - Now, most cable companies offer at least a gigabit service
26:16 - that allow for these very, very high fidelity
26:19 - and high quality signals to do many, many things.
26:21 - But what we don't know is technology continues to grow
26:25 - and we don't know what that kid sitting in a garage
26:28 - somewhere is coming up with the next application
26:32 - that everybody is going to need or is going to change
26:34 - our culture is going to allow us to communicate or educate
26:38 - or do medicine so, so much better.
26:41 - And so the networks continue to mature and evolve
26:44 - and get better and better and faster and faster.
26:47 - It's just an exciting, exciting opportunity
26:50 - and an exciting time to be in this industry.
26:53 - And Todd, how fast does it have to get?
26:55 - In other words,
26:55 - are we ever going to get to the point where we'll say,
26:57 - we're at a good point, we're fast enough? I don't think so.
27:02 - Some people will always find that level where they've got
27:05 - the services that they want and they need
27:07 - and they're perfectly happy with them.
27:10 - But those entrepreneurs,
27:11 - those innovators
27:12 - are still out there and they're looking
27:15 - for the next best thing.
27:16 - And that's
27:17 - what propels our society and our economy in so many ways.
27:20 - Well, we've covered a lot of history in the last 30 minutes.
27:23 - Todd Eachus,
27:24 - president of the Broadband Communications Association
27:27 - of Pennsylvania, thank you, Larry. Thank you.